Ad Operations Analyst ensuring effective execution of digital advertising campaigns at Scripps. Collaborating across teams to provide insights, maintain data accuracy, and drive digital growth.
Responsibilities
Complete accurate entry for all aspects of a digital campaign into multiple digital advertising sales systems.
Assist with creating holistic advertising campaigns with the ability to manipulate and calculate pricing structures utilizing cost per thousand (CPM), cost per click (CPC).
Enter and maintain accurate customer data in the order management system (OMS) or customer relationship management system (CRM).
Provide consulting to sales teams with knowledge of third party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels.
Utilize web analytics to measure digital performance and provide client insights.
Ensure that all elements of advertising campaigns are completed in an accurate and timely manner.
Ensure complete and accurate revenue recognition in a variety of billing systems.
Prepare reports and data insights to support strategy for customer meetings.
Compare reporting with third party(s) to confirm campaign reporting is tracking and campaigns are running as contracted.
Work closely with Ad Operations and/or account executives to capture customer needs for execution of digital campaigns.
Collaborate with Sales team to recommend campaign modifications for optimal results.
Support and adhere to digital revenue operational processes, policies, procedures and standards.
Attend and contribute to Sales and Ad Operations training and planning meetings.
Cultivate productive, professional relationships with clients, vendors and internal teams.
Perform other duties as assigned.
Requirements
BS/BA in related discipline preferred or equivalent years of experience
Generally 3+ years of experience in related field preferred
Skilled in using order management systems
Proven ability with vendor management
Skilled in using web analytics tools
Must be digitally savvy
Excellent analytical and problem-solving skills
Excellent organizational skills
Able to manage several campaigns simultaneously in a deadline-oriented environment
Strong communication skills
Familiarity with Digital and Broadcast advertising
General knowledge of third party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels
Benefits
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
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