Junior Strategic Planning Analyst supporting the development of brand experience projects. Engaging in strategic discussions and creative direction in a hybrid working environment.
Responsibilities
Conducts research for the strategic conceptualization of Brand Experience projects, activations, and materials that enhance brand perception at brand touchpoints and customer shopping journeys; filters and extracts relevant data for the project's strategic development.
Actively participates in brainstorming sessions, strategic development, creative direction, and tactical detailing.
Develops papers that summarize strategic thinking and directly outline recommended actions.
Builds presentations for projects, creating a compelling, sales-oriented strategic flow.
Leads internal project coordination to ensure cross-departmental integration.
Executes tactical breakdowns of activations, develops communication cadences, and maps and designs shopper participation and impact journeys.
Monitors results and produces reports for recurring or one-off projects, including scenario analysis, insight generation, and proposals for improvements and evolutions.
Requirements
University degree completed or in progress in Advertising, Social Communication, or related fields.
Proficiency in Microsoft Office.
Familiarity with Google Workspace tools.
Familiarity with Artificial Intelligence tools.
Differentials:
English and/or Spanish.
Previous experience with brand and shopper experience projects.
Benefits
Contract type: PJ (independent contractor).
Work model: Hybrid (2x in-office days in the South region of São Paulo, SP).
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