Hybrid Divisional Marketing Manager – Finance

at SAP Fioneer

• Job title: Divisional Marketing Manager – Finance
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: Go
• Location requirements: Hybrid, Munich, Germany

About the role

• Divisional Marketing Manager leading the execution of global go-to-market strategies for financial services. Collaborating with a global marketing team to drive brand and pipeline growth.

Responsibilities

• As Divisional Marketing Manager, Finance, you will play a pivotal role in shaping and executing our go-to-market (GtM) strategy globally. This is a senior, hands-on role that combines strategic leadership with operational execution to empower Divisonal Sales and building and deliver full-funnel marketing programs that generate demand and support divisional revenue goals.
• You will collaborate closely with a centralized global marketing team ( specialists in digital, social media, marketing operations, creative design, content, analyst relations and PR) , to build impactful campaigns that reinforce our brand, amplify our message, and drive measurable pipeline growth.
• **Key Responsibilities**
• Develop and manage comprehensive go-to-market (GtM) plans for key portfolio products, including launch planning, messaging, competitive positioning, and alignment across Marketing, Product, and Sales.
• Create clear solution positioning and high‑quality assets such as playbooks, presentations, webpages, brochures, videos, and one‑pagers to support awareness, consideration, and sales engagement.
• Enable Sales with relevant insights and tools, running enablement sessions, ensuring teams understand new initiatives, and refining collateral based on feedback and usage data.
• Build and run full‑funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and ABM (account‑based marketing) approaches in partnership with agencies.
• Plan and manage participation in events, conferences, and roundtables, collaborating with the central Events team to deliver strong stories through demos, content, collateral, and customer contributions.

Requirements

• At least 5 years of B2B marketing or sales experience within the financial services industry - ideally banking, insurance, or fintech.
• Proven ability to market to CFOs and senior Finance decision‑makers, with a strong track record in sales enablement and translating complex product capabilities into clear value.
• C2‑level fluency in German and English to confidently create, review, and refine customer‑facing content and campaigns.
• Strong execution skills with a structured, systematic approach to project management, able to manage multiple initiatives in a fast‑paced environment.
• Collaborative mindset, excellent communication skills, and enthusiasm for partnering closely with Go‑to‑Market teams while bringing creativity and initiative to your work.

Benefits

• You will have the opportunity to collaborate with some of the brightest minds in the industry on an incredibly ambitious project to shape the ever-evolving financial sector. This is an environment where you can have it all - the agility, enthusiasm and dynamism of a start-up, combined with the established expertise, solid market presence and extensive customer network of a more established organisation.
• At SAP Fioneer, you will benefit from a flexible work environment that encourages creativity and encourages you to think outside the box, bring new ideas to the table, and challenge the status quo. You will become part of a diverse and global team that we are proud of and are constantly growing and reinventing. As an employee, you will have the chance to chart your own career path and take advantage of competitive compensation packages and progression opportunities based on merit.