Performance Marketing Manager focusing on LinkedIn and Google Ads at ZweiDigital GmbH. Collaborating with teams to create and optimize B2B campaigns in a hybrid environment.
About the role
- Performance Marketing Manager for Sand&Sky focusing on digital channels and TikTok growth. Responsible for campaign performance, budget management, and cross-functional collaboration.
Responsibilities
- Develop, implement, and manage holistic performance marketing strategies across multiple channels
- Drive significant growth and scale performance specifically on TikTok
- Own the performance metrics – meticulously track, analyze, and report on campaign performance across all channels
- Manage significant advertising budgets effectively
- Conduct rigorous A/B and multivariate testing on ad creatives
- Utilise advanced audience insights, segmentation, and targeting strategies
- Collaborate closely with our creative team
- Work cross-functionally with the e-commerce, brand, and analytics teams
- Stay ahead of the curve on the latest platform updates, advertising trends, privacy changes, and best practices
- Implement and refine tracking, analytics, and attribution models
- Provide strategic recommendations for scaling successful campaigns
- Manage relationships with external agencies or platform representatives
Requirements
- Minimum 2 years of hands-on experience managing and scaling performance marketing campaigns across multiple paid digital channels (including significant experience in Paid Social)
- Proven expertise in scaling performance specifically on TikTok Ads
- In-depth knowledge and practical experience with major advertising platforms like Meta Ads Manager and Google Ads
- Experience with Pinterest Ads, Display networks, or Affiliate platforms is a strong advantage
- Demonstrable experience with significant budget management
- Strong analytical skills with the ability to interpret complex data sets from various sources
- Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, and platform-specific analytics
- A proactive, results-oriented, and innovative mindset
Benefits
- Not specified
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