Trade Marketing Manager managing trade marketing campaigns for Mondelēz International and optimizing category performance through strategic planning and customer engagement.
RL
Hybrid B2B Marketing Campaign Strategy and Performance Director
Posted 3 months ago
About the role
- B2B Marketing Campaign and Strategy Director leading automotive marketing projects. Shaping campaign strategies and managing delivery across high-performing accounts with an entrepreneurial mindset.
Responsibilities
- Developing B2B demand generation and demand capture strategies aligned to client objectives and commercial KPIs
- Defining campaign and creative approaches, including channels, formats and content types
- Creating campaign frameworks that balance brand, demand creation and demand capture based on audience maturity
- Translating strategy into clear messaging hierarchies, KPIs and delivery plans
- Producing strategies that can be costed, refined and presented to clients in partnership with senior stakeholders
- Taking overall ownership of campaign delivery across assigned accounts
- Converting briefs into clear, actionable plans for internal and external teams
- Providing strong creative direction across: LinkedIn and paid social, Email marketing, Thought leadership and white papers, Website and landing page content
- Interrogating campaign data to assess performance against agreed KPIs
- Identifying opportunities to optimise creative, messaging, channels and formats
- Partnering with marketing automation specialists on nurture journeys, segmentation and workflows
- Managing a small delivery team (two direct reports)
Requirements
- 5+ years’ experience in senior B2B marketing delivery roles
- Strong agency background delivering high-performing B2B demand generation and demand capture campaigns
- Proven expertise in creating and scaling effective B2B content strategies
- Deep understanding of which channels drive return at different stages of the buyer journey
- Experience leading integrated campaigns across paid media, email, social, content and automation
- Confident briefing and managing creatives, media specialists and marketing automation experts
- A calm, methodical operator with director-level credibility
- Performance-focused, commercially aware and comfortable managing multiple campaigns simultaneously
- Automotive B2B experience is desirable, but not essential.
Benefits
- A genuinely specialist B2B automotive agency within the ROI Automotive group
- A newly created, senior role with scope to shape team structure and delivery standards
- Opportunity to build and refine campaign strategy following major client growth
- A collaborative, expert-led environment with a strong performance culture
- The chance to have real influence while still working in a business with a startup mindset
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing intern supporting the development and implementation of strategies and concepts for clients. Collaborating with the team on various marketing activities across digital and live platforms.
Intern in Marketing at Dreamlines GmbH, supporting product management with operational tasks and marketing activities. Engage in communication with partners and create promotional materials.
Digital Media Intern assisting Digital Marketing Strategy and Paid Media teams at Two Rivers Marketing. Gaining hands - on experience with integrated digital marketing campaigns and collaborating with cross - functional teams.
Regional Marketing Manager for the UK market at Deepki, overseeing marketing initiatives and aligning with sales teams. Driving pipeline growth and revenue for enterprise accounts in the sustainability SaaS sector.
Marketing Liaison for CarePath Injury Centers developing referral relationships in Pennsylvania and New Jersey. Building partnerships with law firms, urgent care centers, and primary care offices for medical - legal healthcare.
Marketing Coordinator at 1440 Foods supporting marketing initiatives across digital, retail, and brand channels. Ideal for entry - level candidates seeking hands - on marketing experience.
Senior Marketing Manager supporting consumer marketing initiatives for LITFULO treatment for alopecia areata. Leading campaigns and collaborating with cross - functional teams in a dynamic pharmaceutical environment.
Regional Marketing Manager at Air Methods leading scalable marketing initiatives across air medical programs. Collaborating with sales teams to drive patient volume and community engagement.
Marketing Intern assisting in content creation and marketing operations at Theos Cyber Solutions. Gaining exposure to B2B marketing within a cybersecurity - focused organization.