Membership Analyst handling membership data accuracy and marketing insights for Rocky Mountain Elk Foundation. Supporting direct response initiatives in a mission-driven non-profit environment.
Responsibilities
Manage and maintain membership and direct response data within the CRM to ensure accuracy, integrity, and readiness for marketing use.
Build and deliver data pulls, selections, and suppressions for all direct mail and digital marketing campaigns, ensuring timelines and specifications are met.
Develop and maintain audience segmentation strategies to support acquisition, renewal, fundraising, upgrade, and reactivation efforts.
Produce recurring and ad hoc campaign reports, dashboards, and analyses to measure performance across mail and digital channels.
Partner with Membership Marketing and Customer Response teams to interpret results, identify trends, and recommend data-driven optimizations.
Conduct routine data audits, hygiene processes, and quality checks related to campaign data and reporting outputs.
Support campaign forecasting, revenue tracking, and post-campaign analysis for direct response initiatives.
Coordinate with IT and external vendors to support CRM functionality related to direct response and marketing operations.
Document data processes, campaign workflows, and reporting standards to support consistency and continuity.
Requirements
Bachelor’s degree in Computer Science, Analytics, Mathematics, Marketing or a related field, or equivalent experience.
2–4 years of experience working with CRM or marketing databases in a direct response, fundraising, or membership environment.
Demonstrated experience supporting direct mail and/or digital marketing campaigns through data selection, segmentation, and reporting.
Experience working with NetSuite (or comparable CRM/ERP platforms) and Power BI or similar business intelligence tools preferred.
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