Digital Marketing Executive managing CMS content and implementing SEO strategies at Rentokil Initial. Collaborating with teams on project workflows and content quality improvements.
Responsibilities
Maintain and update CMS content to meet organisational standards and user needs
Source, commission, and edit high-quality content (copy, images, video) in partnership with internal teams and stakeholders
Implement technical SEO recommendations to improve search visibility and performance
Work with developers and content specialists to troubleshoot issues and enhance platform functionality
Manage rollout of new products, upgrades, and functionality across market sites using CMS platforms such as Magnolia, Sitecore, and WordPress
Produce sitemaps and visual artefacts to communicate website structure and functionality
Develop and maintain guidance materials to ensure consistent CMS content authoring
Document processes and best practices for ongoing reference and training
Support new acquisition sites builds, working in close collaboration with Market and Digital Marketing teams from build through to go-live
Support testing and launch of new product functionality across priority markets
Manage project workflows using agile tools (e.g. Jira, Trello) to schedule, prioritise, and track tasks
Facilitate sprint ceremonies (planning, stand-ups, retrospectives) to maintain alignment across teams
Monitor ticket progress end-to-end, providing stakeholder updates and resolving blockers
Requirements
Experience working within content management systems such as Magnolia, Sitecore, and WordPress and experience in web content creation and entry
Experience working within Agile methodologies, including participation in sprint planning, stand-ups, and retrospectives to ensure collaborative and efficient project delivery
Familiarity with SEO best practices, including keyword research & analysis and trends data
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