Events Manager leading a team to drive lead generation through promotional events and retail partnerships. Engaging with customers and managing event logistics while achieving KPI goals.
Responsibilities
Grow the customer base through events and retail marketing.
Analyze market trends and execute local marketing strategies.
Build relationships with event organizers and retail partners.
Oversee event logistics: location selection, scheduling, setup, and execution.
Engage with customers to generate and qualify leads.
Recruit, train, and coach event marketers and team leaders.
Ensure consistent execution of brand standards, safety, and professionalism.
Track KPIs including demos, cost per lead, and event ROI.
Requirements
Bachelor’s degree in Marketing or related field (or equivalent experience).
5+ years of event marketing experience; 3+ years in leadership.
Strong coaching, organizational, and communication skills.
Proficiency in Microsoft Office Suite.
Ability to work days, nights, weekends, and holidays as needed.
Willingness to travel; valid driver’s license and reliable transportation.
Ability to lift up to 50 lbs. and work in indoor/outdoor environments.
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