Hybrid Associate Director – Field Sales, Canvassing

at Renewal by Andersen

• Job title: Associate Director – Field Sales, Canvassing
• Job type: Full Time
• Experience level: Senior
• Salary: $80,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Cranford, United States

About the role

• Hands-on leadership role managing a dynamic field marketing team for Renewal by Andersen. Overseeing strategic initiatives, team performance, and local marketing campaigns while ensuring operational excellence.

Responsibilities

• Directly manage, mentor, and develop a team of Proximity Marketing Managers, Team Leads, and Direct Marketing Associates.
• Oversee hiring, onboarding, training, performance reviews, motivation, and coaching to foster a high-performing team.
• Build a collaborative, accountable, and results-oriented team culture.
• Lead daily team meetings to motivate and align the team prior to canvassing activities.
• Drive a high-performance sales and marketing culture through goal setting and performance management.
• Implement marketing strategies that align with company and departmental objectives.
• Set and track daily, weekly, and monthly goals for the team.
• Develop and execute local marketing campaigns in various towns, ensuring compliance with local laws and regulations.
• Utilize CRM and department-specific software to analyze data, forecast results, and inform decision-making.
• Monitor KPIs and department standards, adjusting strategies as necessary to meet or exceed targets.
• Enforce Standard Operating Procedures (SOPs) and quality control measures across all activities.
• Ensure all activities, including canvassing and promotional efforts, comply with local laws and regulations.
• Deliver comprehensive training programs on sales methodology, safety, brand messaging, and ethical practices.
• Be actively involved in field activities, including canvassing, lead generation, and team motivation.

Requirements

• Proven experience in field marketing, sales management, or related roles, ideally within home improvement, home services, or similar industries.
• Strong leadership skills with ability to motivate, develop, and manage teams in high-pressure environments.
• Excellent communication and interpersonal skills.
• Data-driven mindset with proficiency in CRM systems, analytics tools, and department apps.
• Ability to analyze KPIs, forecast results, and adjust strategies accordingly.
• Knowledge of local laws and regulations related to marketing and canvassing.
• Valid driver’s license and willingness to drive company vehicles as needed.
• Full-time availability to work in-office 5 days per week, with active field involvement.

Benefits

• Medical, dental, vision & life insurance
• 401(k) with company match percentage
• PTO & paid holidays
• Student loan repayment program
• Employee perks discount program, and more!