Hybrid Segment Marketing Manager

at RELX

• Job title: Segment Marketing Manager
• Job type: Full Time
• Experience level: Junior
• Salary: $78,800 - $131,300 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Raleigh, United States

About the role

• Segment Marketing Manager in LexisNexis focusing on Academic and Nonprofit industries. Collaborating on sales materials and lead generation programs to enhance market strategies.

Responsibilities

• Develop deep expertise in academic and nonprofit industries such as buyer behavior, competitive trends, and market dynamics.
• Develop deep understanding of the customer personas, pain points, and jobs to be done.
• Serve as the internal voice of the customer and market for academic and nonprofit across marketing, product, and sales teams.
• Monitor industry news, analyst reports, and regulatory changes to inform campaigns and content.
• Develop audience-specific value propositions, messaging, and positioning for academic and nonprofit buyers based on customer knowledge gained.
• Tailor personas, value statements, messaging frameworks, and campaign themes to resonate with stakeholders in financial services and investment banking.
• Lead development of segment-specific content for use in omni-channel campaigns globally.
• Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and serve the industry audience.
• Align content and messaging with account-based marketing (ABM) strategies and sales enablement initiatives.
• Partner with sales and account teams to ensure alignment between marketing efforts and customer engagement for named accounts.
• Support development of vertical-specific sales assets including, talk tracks, objection handling, and value statements.
• Support go-to-market efforts with tailored collateral and field enablement for launches and demand generation programs.
• Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of financial services initiatives.
• Share initiatives and learnings across cross-functional groups including Segment, GTM, Sales, Customer Success, Sales Enablement, and Pricing.

Requirements

• 1-3+ years of B2B marketing experience, preferably with exposure to or direct focus on the academic or nonprofit sector.
• Experience in legal tech, risk management, or regulatory compliance marketing a strong advantage.
• Demonstrated ability to translate industry trends into actionable marketing strategy.
• Strong writing, communication, storytelling, and presentation skills.
• Experience working with cross-functional teams including product, sales, and marketing.
• Self-starter with the ability to successfully lead and drive programs forward.
• Ability to manage multiple projects with tight deadlines and competing priorities.
• Deep curiosity about industry challenges and customer workflows.
• Strong analytical thinking and market research capabilities.
• Collaborative mindset with the ability to drive consensus across teams.
• Experience with ABM, CRM platforms, and marketing automation tools.
• Experience working in a global organization a plus.
• Experience in academic or nonprofit marketing a strong advantage.

Benefits

• Working flexible hours
• Healthy work/life balance
• Numerous wellbeing initiatives
• Shared parental leave
• Study assistance
• Sabbaticals