Content Strategist for FMI, developing content strategy and workflows to enhance brand messaging and sector growth. Collaborate across teams to produce high - quality, impactful content.
About the role
- Marketing Content Manager shaping and delivering B2B content marketing strategies for HR solutions. Responsible for high-quality content creation to drive SEO and conversions.
Responsibilities
- Write and develop high-quality content including blog posts, social media, website copy, whitepapers, video scripts, and podcasts.
- Create and optimize content for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
- Collaborate with the Graphic Designer and Demand Generation Team to support integrated campaign activity.
- Work with the Portfolio Marketing Team to regularly update web content reflecting new product features and developments.
- Collaborate with Content team, manage freelancers and external agencies as needed.
- Identify customer needs and content gaps, recommending new topics and formats.
- Research and produce a regular stream of topical, creative, and engaging content for multi-channel use.
- Own and continuously improve our end-to-end marketing content creation and publishing processes.
- Use AI-powered tools for content ideation, generation, optimisation, and performance analysis.
- Manage and maintain content within WordPress and ensure consistency and governance.
- Meet tight deadlines while maintaining top-quality output.
- Contribute to the measurement and reporting of content KPIs.
Requirements
- Proven content marketing experience, ideally in B2B.
- HR industry experience is preferred.
- Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
- Strong understanding of SEO, AEO, and GEO principles and tools.
- Experience using AI tools (e.g., generative AI, NLP-based platforms) for content creation and optimization.
- Familiarity with Customer Data Platforms (CDPs) such as Oracle Unity, Salesforce CDP, or similar.
- Ability to interpret and apply brand guidelines, positioning, and tone of voice.
- Strong communication skills and ability to produce content for both UK and US audiences.
- Excellent time management and multitasking abilities.
Benefits
- This job is eligible for an annual incentive bonus.
- We know your well-being and happiness are key to a long and successful career.
- We are delighted to offer country specific benefits.
- Committed to providing a fair and accessible hiring process.
- Accommodation or adjustment requests are supported for applicants with disabilities.
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