Regional Marketing Intern assisting with localization and translation of web content for Japanese market. Supporting SEO and marketing activities while collaborating with the local marketing team in Japan.
About the role
- Senior Lifecycle Marketing Lead for Relay's Revenue products, focusing on customer retention and engagement through lifecycle programs. Collaborating cross-functionally to enhance customer journeys and drive growth.
Responsibilities
- Own reactivation, win-back, and existing customer engagement across Revenue products and Subscriptions
- Partner with PMM and Product on subscription attach, upgrade journeys, and multi-product adoption for customers past their first 30 days
- Build programs and measurements from scratch where none exist today
- Architect multi-channel journeys in Iterable across email, push, SMS, and in-app
- Drive adoption of advanced automation, experimentation frameworks, and platform capabilities while maintaining governance standards for compliance, frequency, and deliverability
- Run experiments tied to business KPIs: ARPU, subscription attach, multi-product adoption, churn
- Partner with Analytics to define baselines, size opportunities, surface insights, and own reporting for your scope
- Work with Product, Marketing, Data, Design, and Compliance to shape quarterly priorities, align on GTM plans, and turn business objectives into lifecycle programs that ship and perform
- Coach junior and mid-level teammates on campaign builds, experimentation, and craft
- Define best practices for QA and workflow automation
- Use AI to accelerate analysis, content development, and experimentation
Requirements
- 5+ years in lifecycle marketing, CRM, or growth marketing
- Proven track record of building retention and engagement programs that drive multi-product adoption, subscription growth, or similar revenue outcomes
- Deep expertise in customer segmentation, behavioural analytics, and journey design across channels
- Ability to translate business objectives into clear, effective lifecycle marketing programs
- Strong influence and alignment with cross-functional partners at the manager and leadership level
- Analytical mindset and comfort with turning data into confident decisions
- Proficient in marketing automation platforms: Iterable, Braze, HubSpot, or similar tools
- Strong copywriting skills, capable of giving creative direction, and maintaining quality from brief to launch
- Strong project management skills to manage complex, cross-functional projects across teams and timelines.
Benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
- Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
- Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
- Hybrid work environment: we value meaningful collaboration and connection at our Toronto office three days a week, with lunch, snacks, and beverages on us.
- Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
- Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities.
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