Marketing Manager leading marketing strategy and execution across digital channels for Nanoleaf. Overseeing campaigns, managing a creative team, and driving performance in North America.
About the role
- Program Marketing Manager supporting marketing initiatives focusing on customer-facing events and stakeholder engagement. Collaborating with teams to ensure successful event delivery and campaign execution.
Responsibilities
- Bring Red Hat Services event strategy to market by coordinating the logistical and promotional execution for various customer-facing and internal events (both online/virtual and in-person).
- This includes managing stakeholder participation, providing content for promotions, advocating for Services account presence within target attendee lists and organizing offerings.
- Ensuring post-event follow-up strategy is fully implemented and areas for enhancement are identified to create a thriving campaign lifecycle and direct tie to impact the Services business.
- Develop a cohesive content deployment strategy to ensure optimal placement and timing, maximizing market awareness and consumption
- Continuously track the success of marketing campaigns to define effectiveness and needed improvements.
- Regularly report on event and marketing performance through the Services lens.
- Create concise and compelling core Services messaging that embodies key features based on research and input from cross-functional teams.
- Serve as a central point of contact, maintaining strong relationships with global marketing, digital teams, field marketing, and Customer Success stakeholders, including marketing and services leadership to ensure all projects are executed on time.
- Maintain organized documentation and timelines for all assigned marketing projects, demonstrating excellent attention to detail.
Requirements
- 3+ years of experience in program or digital marketing, social media, or a related marketing role
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Project Management (PMP) certification is a plus.
- Experience developing strategic and comprehensive marketing plans, including market understanding, marketing strategy, targeted messaging, campaign development and implementation
- Excellent communication and interpersonal skills.
- The ability to successfully guide projects involving various internal groups and multiple levels of management
- Solid project management, planning, and organization skills with great attention to detail; ability to take the initiative and deliver projects unsupervised
- Motivated, collaborative, and customer-focused mindset
- Ability and desire to work on a results-oriented, fast-paced team, adapting quickly and succeeding in changing environments
- Solid history of metrics-driven marketing to measure effectiveness, continuous improvement, and impact on revenue
- Previous experience with any CRM (e.g., Salesforce) or Marketing Automation platform (e.g., Marketo) is a plus, but not required.
Benefits
- Comprehensive medical, dental, and vision coverage
- Flexible Spending Account - healthcare and dependent care
- Health Savings Account - high deductible medical plan
- Retirement 401(k) with employer match
- Paid time off and holidays
- Paid parental leave plans for all new parents
- Leave benefits including disability, paid family medical leave, and paid military leave
- Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!
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