Sales Enablement Manager developing and implementing sales enablement programs for customer-facing teams at Rapid Micro Biosystems. Requires a blend of scientific acumen, marketing strategy, and sales effectiveness expertise.
Responsibilities
Develop and execute a comprehensive sales enablement strategy aligned with overall business and revenue goals.
Design and deliver comprehensive onboarding programs for new sales hires, focusing on product knowledge, scientific applications, and competitive positioning.
Partner with product marketing and scientific teams to create and manage a repository of high-impact sales content, including playbooks, battle cards, case studies, and presentations.
Ensure consistent and timely communication of market updates, new product information, and competitive intelligence to the sales team.
Act as a key liaison between sales, marketing, and product management to ensure all teams are aligned on go-to-market strategies, messaging, and goals.
Partner with Sales Operations to implement and manage sales tools (e.g., CRM, sales enablement platforms) to streamline the sales process, improve efficiency, and enhance the seller and customer experience.
Track and analyze key sales metrics and performance data to measure the effectiveness and ROI of enablement initiatives. Use these insights to identify skill gaps and refine programs.
Provide ongoing coaching and development to the sales team to reinforce training and improve selling skills.
Ensure all sales content and processes adhere to the strict regulatory requirements of the life sciences and healthcare industries.
Requirements
Bachelor’s degree in Life Sciences, Business, Marketing, or a related field. An advanced degree is a plus.
5+ years of experience in sales enablement, marketing, or a related commercial role within the life sciences, biotech, or medical device industry.
Strong understanding of the life science and biotechnology market, including key trends, customer personas, and scientific applications.
Proven ability to analyze sales data, identify performance drivers, and measure the effectiveness of programs.
Exceptional communication, presentation, and interpersonal skills, with the ability to convey complex scientific concepts simply and compellingly.
Experience working with CRM platforms (e.g., Salesforce) and familiarity with sales methodologies.
Strong project management skills with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
Proven track record of successful cross-functional collaboration with marketing, sales leadership, and product teams.
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