Commercial Digital Strategy Manager aligning technology and business capabilities for LATAM. Leading digital transformation initiatives in conjunction with Commercial functions and DTO.
Responsibilities
Define and maintain commercial capability roadmap for LATAM in collaboration with DTO and business stakeholders
Translate business needs into clear requirements and user stories for DTO/tech teams
Co-create and validate project requests/enhancements with business and DTO
Drive delivery oversight and governance during implementation
Ensure adoption and change management across countries
Measure and report commercial impact of digital initiatives
Stakeholder engagement and alignment across regional and country teams
Vendor and partner management for commercial solutions
Data-driven insight enablement for commercial decision-making
Ensure compliance, security and architecture alignment with enterprise standards.
Team development and capability growth: recruit, mentor and develop Digital Strategy resources across LATAM; define learning paths, succession plans and career progression aligned to DTO and business needs
Requirements
Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent practical experience).
10+ years in digital/business transformation roles
5+ years focused on commercial functions (sales, marketing, aftersales).
Experience working in multinational organizations , ideally in Automotive or related industries.
Proven track record delivering digital initiatives across multiple countries/regions.
Hands-on experience with agile delivery and working closely with DTO or central digital teams.
Strong stakeholder management with executives, country leaders and cross-functional teams.
Experience translating business needs into technical requirements and user stories.
Demonstrated ability to define business capability roadmaps and prioritize based on ROI and strategic fit.
Experience with change management and driving user adoption of digital tools.
Familiarity with managing vendors, SaaS implementations and integration projects.
Proven use of data to define KPIs and measure commercial impact.
Budgeting and business case development experience.
Fluent in English / Advanced Specific Knowledge: Deep understanding of commercial processes: sales operations, CRM, DMS (Dealer Management System), order to delivery, service operations.
Knowledge of digital marketing and customer engagement platforms.
Familiarity with CRM platforms (e.g., Salesforce, Microsoft Dynamics) and their commercial use cases.
Experience with analytics platforms and BI tools (e.g., Power BI, Tableau, Google Analytics).
Understanding of integration patterns, APIs and middleware concepts.
Awareness of cloud-based SaaS architectures and security/compliance basics.
Knowledge of mobile apps and field-sales enablement tools.
Understanding of data governance, master data for customers/dealers and GDPR/PDPA-like considerations.
Experience with commerce platforms and dealer/partner portals.
Familiarity with agile frameworks (Scrum/Kanban) and product management practices.
Knowledge of ROI modeling and benefit realization methodologies.
Understanding of LATAM market nuances: country variations, regulatory and commercial practices.
Benefits
Year-end bonus: 33 days
Savings fund: 13% (up to the legal limit)
Grocery vouchers: 13% (up to the legal limit)
Meal vouchers: Equivalent to 20 UMAs per month
Vacation: According to the law
Vacation bonus: 100%
Major Medical Expenses Insurance: Coverage up to 700 times the General Minimum Wage (SMGM)
Life Insurance: Equivalent to 48 months of base salary for natural death and 96 months for accidental death
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