About the role

  • Digital Content Manager responsible for delivering high-quality external digital content for QBE's Australia Pacific division. Collaborates with teams to support business growth through effective content strategies.

Responsibilities

  • Developing and executing content strategies aligned to brand, marketing, and business priorities
  • Translating strategic priorities into proactive content and campaign initiatives
  • Creating and managing a diverse content pipeline of website and digital content
  • Collaborating with CAS, Business, and Marketing teams
  • Writing, editing, producing and reviewing content to ensure brand tone and editorial quality
  • Supporting stakeholder engagement and managing content approvals
  • Advising internal teams on content planning and campaign development
  • Navigating complex topics and translating them into accessible content
  • Delivering regular reporting and insights to demonstrate impact and value of content

Requirements

  • Extensive experience in digital content that is delivered with a strategic mindset
  • Experience in the insurance or financial sector highly desirable
  • Strong proactive, relationship‑focused approach with excellent stakeholder engagement skills
  • Strong writing and editing expertise that aligns content to business objectives and audience needs
  • Proven experience delivering effective B2B and B2B2C content
  • Strong understanding of broker, commercial and business audiences
  • Proven experience leading multi‑format digital content across competing priorities
  • Strong knowledge of SEO/AEO/GEO best practices and LinkedIn performance metrics
  • Ability to leverage AI to drive efficiency
  • Strong content writing, editing, and production skills
  • Sound judgement and a strong governance mindset

Benefits

  • ‘Hybrid Working’ – a mix of working from home and in the office to enhance your work/life balance
  • Free holistic wellbeing coaching, nutritional, confidential counselling, financial and legal advice
  • 18 weeks’ gender-equal flexible leave for all new parents, including paid super

Job title

Digital Content Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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