Digital Content Manager responsible for delivering high-quality external digital content for QBE's Australia Pacific division. Collaborates with teams to support business growth through effective content strategies.
Responsibilities
Developing and executing content strategies aligned to brand, marketing, and business priorities
Translating strategic priorities into proactive content and campaign initiatives
Creating and managing a diverse content pipeline of website and digital content
Collaborating with CAS, Business, and Marketing teams
Writing, editing, producing and reviewing content to ensure brand tone and editorial quality
Supporting stakeholder engagement and managing content approvals
Advising internal teams on content planning and campaign development
Navigating complex topics and translating them into accessible content
Delivering regular reporting and insights to demonstrate impact and value of content
Requirements
Extensive experience in digital content that is delivered with a strategic mindset
Experience in the insurance or financial sector highly desirable
Strong proactive, relationship‑focused approach with excellent stakeholder engagement skills
Strong writing and editing expertise that aligns content to business objectives and audience needs
Proven experience delivering effective B2B and B2B2C content
Strong understanding of broker, commercial and business audiences
Proven experience leading multi‑format digital content across competing priorities
Strong knowledge of SEO/AEO/GEO best practices and LinkedIn performance metrics
Ability to leverage AI to drive efficiency
Strong content writing, editing, and production skills
Sound judgement and a strong governance mindset
Benefits
‘Hybrid Working’ – a mix of working from home and in the office to enhance your work/life balance
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