Content Manager overseeing digital and social content initiatives for Formula 1 partners. Collaborating closely with clients to enhance brand visibility and engagement.
About the role
- Product Marketing Content Manager at Locala creating product content and interactive demos for tech marketing. Leading content management and adoption strategies within a hybrid work environment.
Responsibilities
- Build Locala’s Product Story Machine for Locala Planning: create “wow effect” product content (interactive demos, demo videos, one-pagers, feature decks)
- Run the internal Content Hub that distributes them
- Drive measurable adoption with Sales Enablement and Marketing
- Create best-in-class product-led assets (core focus)
- Build and maintain interactive demos (Arcade) showcasing Locala Planning capabilities and core use cases
- Produce demo videos (Loom) and high-quality feature one-pagers / mini-decks that translate product value into crisp, sales-ready narratives
- Create smart variations by objective, country, feature, and when relevant, vertical
- Keep assets aligned with product reality and GTM narrative
- Take full ownership of Locala’s internal Content App: structure, discoverability, content governance, analytics
- Build a scalable operating model: templates, roadmap, versioning, refresh cadence, contributor workflow
- Improve how the hub supports the full GTM journey
- Partner closely with Sales Enablement to roll out content: “asset of the week”, playbooks, internal comms, short trainings, best-case examples
- Build an adoption feedback loop: collect field insights, track usage by region/country, iterate continuously
- Establish a simple measurement framework in year 1 (usage/adoption/productivity)
Requirements
- ~2+ years of experience producing marketing content in a tech/B2B/SaaS environment (or equivalent)
- Strong product storytelling skills: you can turn a complex feature into a clear, convincing narrative
- High bar for craft (visual + copy): structured, sharp, modern, “wow effect” output
- English fluent: the role is global
- A “measure & improve” mindset: you care about adoption, usage, and continuous iteration
- Experience in adtech/martech/data products (nice-to-have)
- Familiarity with interactive demo tools (Arcade, Storylane, Navattic…) (nice-to-have)
- Sales sensitivity or prior exposure to sales workflows (prospecting, follow-ups, objection handling) (nice-to-have)
- Portfolio required: if you can, please include a portfolio (or examples) showing relevant work: demos, decks, videos, one-pagers, product-led campaigns, enablement assets, or structured content systems
Benefits
- Lunch vouchers
- Health insurance
- Hybrid work policy with a monthly allowance
- State-of-the-art products
- Eco-friendly benefits
- A vibrant company life: global retreats, afterworks, holiday season party, breakfasts
- Corporate social responsibility initiatives
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Content Lead creating branding strategies and producing content for a genetic testing company. Must collaborate with agencies and manage social media content while working hybrid.
Content Manager managing and configuring content for large - scale projects at Metasite in Vilnius. Collaborating with product owners, analysts, and designers in a dynamic environment.
Community & Content Manager for local social media brands like stuttgartermeme and karlsruher.memes. Managing communities, content creation, and maintaining design standards in Stuttgart, Germany.
Content Strategist for FMI, developing content strategy and workflows to enhance brand messaging and sector growth. Collaborate across teams to produce high - quality, impactful content.
AI Content Strategist developing and optimizing content for chatbots and AI systems. Collaborating on content strategy and improving dialogues through prompting and adjustments at Ubitec GmbH.
Content Manager at Liven creating courses and product articles to enhance user wellbeing and drive conversion. Proactively audits and improves existing content with data - driven recommendations.
Brand & content manager responsible for content strategy and execution for health - focused company. Leading brand voice and organic presence across multiple channels while collaborating with freelancers.
Content Manager responsible for building and administering FactSet's pricing and security reference database. Collaborating with teams to deliver accurate pricing and information for global clients.
Associate Principal Content Manager managing securities industry qualification exams and leading expert committees at FINRA. Responsible for exam quality and content development in a hybrid work environment.