Ecommerce Specialist contributing to Bob W's digital customer journey and online content management. Collaborating on projects to improve site performance and ensure brand alignment in a hybrid role.
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Hybrid Retention Marketing Manager – Ecommerce, Membership
Posted 5 days ago
About the role
- Retention Marketing Manager leading lifecycle strategy for ecommerce and membership at Publishers Clearing House. Focusing on customer engagement and subscription growth in a hybrid role.
Responsibilities
- Lead lifecycle strategy across email, SMS, push, and membership communications
- Build and manage customer journeys such as onboarding, abandoned cart, post-purchase, winback, and subscription upgrade/downgrade flows
- Develop structured segmentation strategies
- Design and optimize subscription tier communication
- Support upsell initiatives and reduce churn through proactive engagement programs
- Oversee promotional calendar and partner with Creative for campaign assets
- Ensure consistent messaging aligned with brand standards
- Track repeat purchase rate, churn, and LTV; conduct cohort analysis and continuously optimize flows based on performance data
Requirements
- 4–7+ years in ecommerce lifecycle marketing
- Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar)
- Strong understanding of subscription models
- Analytical mindset with commercial focus
- Understanding of Shopify
Benefits
- Competitive salary based on experience
- Medical, dental, and vision insurance, plus a range of additional voluntary benefits
- 401(k) with company match
- Flexible PTO and 15 paid holidays to rest and reset
- Remote-first culture with home office stipend
- Professional development budget
- 12 weeks of paid family leave to celebrate life’s biggest moments
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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