Director, Research & Analytics at PlayOn responsible for audience research and marketing strategies for National Ad Sales division. Collaborate cross-functionally to develop impactful audience insights and materials.
Responsibilities
Research & Innovation – Derive impactful audience data and insights to be used for client-facing sales/marketing materials, brand pitches and marketplace engagement
Partnership Strategy – Participate in the development of MaxPreps’ GTM informed by research, analytics, and creative storytelling
Strategic Planning – Develop and implement ongoing research initiatives that align with PlayOn’s business objectives and market position
Project Management – Oversee multiple end-to-end research projects to ensure timely completion and delivery against key business objectives
Cross-Functional Thought Leadership – Partner with key stakeholders across PlayOn to influence company’s audience strategy
Requirements
Bachelor's Degree and 4-6+ years research and/or data-driven client strategy experience
Demonstrated track record of leveraging audience insights derived from Comscore, Google Analytics, ListenFirst and/or similar platforms to build brand positioning narratives
Experience collaborating with teams and/or managing projects with strong performance and results with a passion to collaborate with team members
Ability to thrive in multiple environments and effectively work with others to achieve broader business outcomes
Organized, strategic thinker who’s able to take concepts to reality for internal teams, media agencies and brand partners
Strong written and verbal communication skills
Interest in and enthusiasm for high school and broader sports marketplace
Proficient in Microsoft Excel, PowerPoint, Keynote and Pitch.com
Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more
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