Senior Director leading global commercial and marketing communications strategy for DePuy Synthes, a leader in orthopedics and medical technology. Overseeing product positioning and customer engagement across diverse platforms.
About the role
- Senior Manager of Customer Marketing Communications ensuring effective communications at Pipedrive. Leading a team to elevate customer communication strategy and drive engagement across multiple channels.
Responsibilities
- Define the overall digital comms strategy, including channel planning (e.g., email, in-app messaging, push notifications) and content roadmap to meet customer marketing goals
- Manage and develop a high-performing team of Digital Comms specialists, fostering a culture of digital and AI proficiency
- Oversee the strategy, execution, and continuous optimization of email campaigns (e.g., lifecycle emails, newsletters, product updates) to improve click-through rates, and conversion metrics
- Drive the strategy for effective in-app and push notification campaigns to guide user behavior, announce new features, and boost adoption
- Champion the use of generative AI tools and other technological solutions to improve team productivity, content creation efficiency, segmentation accuracy, and communication personalization
- Work closely with the design teams to ensure all digital communication is on-brand, consistent, and adheres to high-quality standards
- Establish KPIs and reporting metrics for comms channels
- Analyze campaign performance and customer engagement data and test new AI-driven personalization models, to inform and adjust future strategy.
- Partner closely with our Product teams and the broader Marketing organization to ensure customer communications are aligned with product roadmaps and GTM strategies
- Maintain best practices for email deliverability, data privacy, and compliance (e.g., GDPR, CAN-SPAM)
Requirements
- Proven track record of leading digital marketing, customer lifecycle, or customer communications teams, preferably in a B2B or SaaS environment
- Experience in customer journeys, utilizing data and customer behavior to design automated journeys and drive key business metrics of revenue
- Experience working with email marketing and campaign management tools
- Demonstrated ability to strategically evaluate and integrate AI/ML tools to drive marketing efficiency and personalization
- High technical fluency and a proactive approach to adopting new MarTech and AI capabilities to support Pipedrive’s AI-native product vision
- Strong analytical skills and exposure to A/B and multivariate testing techniques
- Attention to detail in dealing with complex projects and time-sensitive initiatives
- Knowledge of customer databases, customer segmentation
- Proficient in the use of Google suite of products, such as Docs, Sheets, and Slides
- Experience with Jira, and Tableau for project management and data analysis
- Bachelor's degree in Marketing, Business, or related field, or equivalent related professional experience; Graduate degree a plus
Benefits
- People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
- Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
- We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people
- Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
- Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work
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