Marketing Communications Specialist developing marketing campaigns and supporting QBE’s Business Marketing team. Responsible for internal and external communications for both QBE and Elders Insurance brands.
CG
Hybrid Marketing Manager – Integrated Marketing Communications, Activation
Posted 2 weeks ago
About the role
- Marketing Manager overseeing marketing communications and media strategies at Campari Group. Leading digital and social media activities, PR initiatives, and consumer events in Germany.
Responsibilities
- Propose the media and digital strategy definition and oversee digital and social media activities in line with brand targets and strategic guidelines and in line with Global Media insights and guidelines.
- Build an effective network of Media Partners to understand new trends and to ensure a competitive edge versus peer companies.
- Guarantee best agreement conditions and price, oversee the accounting cycle with reference to media buying within global guidelines and agreements.
- Develop the most appropriate Brand PR initiatives supporting the Brand positioning, strategy, and optimizing allocated budget.
- Design, plan, and execute the most appropriate Consumer Events initiatives, supporting the Brand positioning, strategy, and optimizing allocated budget.
- Ensure the most appropriate and consistent Brand placement on media channels, planning the most effective and efficient media mix (in terms of types of media, time spans, and locations) exploring also innovative communication solutions, in line with brand strategy and budget constraints.
- Ensure a proactive contribution to the Marketing Plan and the creative platform elaboration, in order to anticipate needs and requirements relevant to innovative adv communication opportunities ahead of the fine-tuning of the creative platform.
- Ensure appropriate and effective coaching to the wider Marketing and Commercial population on media market, technologies, new platforms, communications technology and trends, PR, Consumer Events trends, and business opportunities to accelerate their learning curve and continuous update on new trends/insights (as a core responsibility for this role), in line with Global Media Department initiatives.
- Responsible for the amplification of key events/trade activations worthy to be valorised and communicated locally/regionally within a seamless way of working which connects consumer and shopper activations.
- Responsible for defining and execute a local CRM strategy, from collecting leads to contents.
- Responsible for key decisions within the German market, regarding: Media and Web/Digital Agency qualification, Digital and Social Media Channel selection, Digital and social media strategy development liaising with BM/GBM, Co-marketing and product placement in broadcasted events, opportunities evaluation, Budget allocation of single initiatives across different media channels, Activate, involve, and partner with key Brand PR agencies, Design, Plan, and Execute proper Consumer Events KPI definition for digital and social media initiatives, PR, and Consumer events
Requirements
- At least 8 years’ experience as Media and Digital Manager acquired in multinational Food & Beverage Companies
- At least 4/5 years of media buying
- University degree
- Master in Marketing & Communications is a plus
- Fluent knowledge of German and English is a must
Benefits
- 30 days of vacation
- Flexible working hours
- Remote work options
- Fitness center subsidy
- Company pension plan
- Anniversary payments
- Special leave
- Comprehensive onboarding
- Discounted employee purchases & free products
- Exciting team events
- Lunch vouchers
- Deutschlandticket
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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