Principal Marketing Analyst leading analytics to drive scalable growth for Pipedrive's marketing initiatives. Collaborate with cross-functional teams to optimize marketing performance and ROI.
Responsibilities
Support marketing channel leads (e.g., Paid Search, CRM, SEO) in understanding and improving individual channel performance through deep-dive analysis and recommendations
Develop statistical models to guide audience segmentation and lifecycle strategy
Design and execute sophisticated experimentation frameworks, including incrementality testing, to validate marketing hypotheses
Build and maintain scalable data models using dbt and SQL to ensure a clean, reliable, and performant marketing data layer
Translate complex data findings into strategic narratives and automated dashboards that empower marketing teams to self-serve and to make data-driven decisions
Collaborate with Data Engineering and Marketing Technology to influence the roadmap for the marketing data stack and ensure tracking integrity across the funnel
Requirements
7+ years of experience in a similar role
Expertise in one core marketing domain, either Acquisition (Paid Search, Social, SEO) or Retention (CRM, Lifecycle, Churn)
Experience in marketing budget optimization, including attribution modeling, MMM, and incrementality testing
Proficiency in building models to tackle business problems, such as LTV modeling, multi-touch attribution, or predictive scoring
Experience with Python or R for advanced statistical analysis
Expertise in building insightful data visualisations to enable self-serve, with experience in Tableau or similar
Ability to simplify complex technical concepts for non-technical marketing partners and senior leadership
Experience working within a high-growth SaaS or digital business with an understanding of unit economics (CAC, LTV, Payback)
Strong data modeling skills using SQL, ideally with dbt in a modern data stack
Experience mentoring or managing junior to mid-level analysts in a fast-paced environment
Benefits
People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even paternal leave—because we take care of ourselves and our people
Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work
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