Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Senior Marketing Manager guiding strategy and initiatives to enhance patient journey experience for Pfizer’s VYNDAMAX. Collaborating across channels to deliver data-driven marketing and maximize patient engagement.
Responsibilities
- Shape and advance the consumer social, competitive, and audience‑driven creative strategy to strengthen brand presence and engagement
- Own the branded social strategy, engagement roadmap, and tactical execution in partnership with the CMO Social Team
- Lead the development and implementation of branded digital, social, in‑office, and point‑of‑care programs, ensuring innovative, high‑quality execution
- Generate actionable consumer insights to guide data‑driven decisions and continuously refine engagement strategies, creative, messaging, and investment priorities
- Partner closely with patient activation partners, the Brand team, and CMO organization to elevate capabilities, deliver breakthrough creative, and integrated execution
- Partner with Compliance, Medical, and Legal teams to ensure all content and programs meet Orange Guide and regulatory standards
- Champion Pfizer’s core values—Excellence, Equity, Courage, and Joy—while contributing to a collaborative, inclusive, and high‑performing team culture
Requirements
- Bachelor's degree required
- 6+ years of experience in pharmaceutical, managed care, communications, or strategic consulting roles
- Marketing experience required; consumer marketing experience preferred
- Demonstrated strategic thinking and ability to navigate a complex, rapidly evolving environment
- Proven success operating in a fast‑paced, high‑energy setting while managing multiple priorities
- Strong business acumen and exceptional verbal and written communication skills tailored to diverse audiences
- Advanced project-management skills, with the ability to drive execution and navigate internal processes
- Demonstrated ability to translate customer insights into impactful strategies and measurable in‑market results
- Strong collaboration and alignment‑building skills, including effective listening, stakeholder engagement, and clear communication of scientific and commercial strategies to senior leadership
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
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