Senior Paid Search Consultant driving Paid Search strategies for strong brands in Denmark. Planning, optimizing, and executing campaigns in an ambitious performance environment.
About the role
- Manager of Paid Search developing strategies to enhance visibility and performance for Pfizer websites. Collaborating with cross-functional teams to achieve marketing objectives in healthcare.
Responsibilities
- Responsible for developing, implementing, and managing paid search campaigns across various platforms to drive key actions and achieve business objectives for a portfolio of brands
- Identify, evaluate, and launch new opportunities and optimizations within the paid search landscape in alignment with Pfizer guidelines
- Develop and execute paid search strategies, including keyword research, ad copywriting, bid management, and campaign optimization
- Manage and allocate budgets effectively across various paid search channels based on campaign KPIs
- Collaborate with internal teams, including media strategy, brand marketing, and SEO to ensure cohesive and integrated marketing strategies
- Design and implement tests based on best practices within platform, pull and analyze data, and deliver actionable results
- Adherence to executional excellence is a must; ensure all campaigns follow platform and pharma guidelines while maintaining high standards for quality and compliance
- Provide assistance with or lead strategy recommendations and discussion along with the Sr. Manager and Director for brands in portfolio, taking into account industry trends, competitive landscape, and emerging technologies to continuously enhance campaign performance and innovation
- Lead the daily campaign operations, working closely with other Managers and Sr. Associates to ensure daily checks, pacing, and priority projects are executed
- Monitor and analyze core metrics, offering insights and actionable recommendations on a monthly and quarterly basis based on optimization logs, auction dynamics, brand nuances, etc
- Grow the team’s performance, based on pre-defined expectations and goals, and contribute to reaching them
Requirements
- BA/BS required
- 4+ years of agency or client-side Hands on Keyboard Search expertise (Healthcare experience preferred but not required)
- In-depth knowledge of paid search platforms, including Google Ads, Microsoft Ads, and SA360
- Strong analytical skills and proficiency in Google Analytics, Adobe, or other analytics tools
- Experience with keyword research, ad copywriting, and landing page optimization
- Ability to manage budgets effectively and demonstrate positive results
- Excellent communication and collaboration skills
- Ability to work effectively and collaboratively in a team-based environment
- Strong communications skills, and ability to translate concepts for a wide variety of audiences
- Understanding of media measurement norms, evolving landscape, and industry standards
- Analytical skills and proficiency in Paid Search tools and analytics platforms
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Performance Marketing Manager focusing on Amazon for Ecom Brands, an innovative e - commerce startup in Hamburg. Responsible for campaign management and optimization across Europe.
Campaign Manager responsible for executing targeted ABM campaigns in a fast - paced SaaS environment. Collaborating with various teams to drive pipeline growth through strategic campaigns.
Performance Marketing Specialist focused on driving digital marketing growth through campaigns and optimizations. Collaborating with a dynamic team in a hybrid workplace to enhance brand visibility and acquisition.
Performance Marketing Manager driving Google Ads strategy for Nature Heart's E - Commerce brands. Oversee significant budgets, develop performance strategies, and collaborate with cross - functional teams.
Head of Demand Generation leading demand generation strategy and website performance at YOOBIC. Focusing on high - impact leadership and alignment with Sales for measurable business outcomes.
Junior Performance Marketing Manager focusing on Meta Ads campaigns and UGC management in an international e - commerce setting.
Group Leader overseeing construction projects at Frank Projektpartner. Responsible for project management and team leadership within the building sector in Stockholm.
Intern supporting website management and marketing operations at Macmillan Learning. Assisting with data analytics and content development while gaining exposure to digital marketing.
Performance Marketer leading digital lead generation initiatives for Optiom. Driving qualified leads and optimizing paid media campaigns in the dealer and broker sales funnel.