Brand Marketing Lead for launch and growth of Brepocitinib, a TYK2/JAK1 inhibitor, across international markets. Collaborating with cross - functional partners and leading brand strategy and marketing excellence.
About the role
- Senior Brand Professional managing and growing brand presence in market for Perrigo. Developing marketing strategies, analyzing market trends and collaborating with teams.
Responsibilities
- Play a pivotal role in managing and growing the brand’s presence in the market
- Develop and execute the marketing strategy to drive & support execution excellence in market
- Deliver Business Goals & implement Brand Marketing Strategy
- Support on the required annual, quarterly & monthly business cycle requirements for the brand
- Develop Best in Class In Market Activation Plans
- Support NPD launches for the brand in the market
- Develop omnichannel activation plans in market aligned with overall business goals
- Develop Local Brand Success Model
- Track campaign performance and metrics, analyze results and optimize plans
- Monitor market trends, competitor activities, and consumer feedback
- Develop and manage brand budget ensuring effective allocation of resources
- Use analytics to make data-driven recommendations for future activities & campaigns
- Support collaboration with Central teams to update on performances
Requirements
- Minimum 3+ years in roles within CPG or Consumer Health
- Proven experience in managing analytically demanding corporate initiatives
- Demonstrated success in working in cross functional teams
- Strong preference for experience in Marketing and Sales
- Proven ability to thrive in fast-paced, dynamic environment and adapt to changing priorities
- Ability to develop and implement effective strategies, processes, and controls, including trade funds management and comprehensive planning processes like S&OP and Stage Gate
- Expertise in enhancing forecast models, segmentation frameworks, sales incentives, pricing strategies, and reporting tools to drive channel strategy execution
Benefits
- competitive compensation
- benefits tailored to supporting you and your family
- career development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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