Business Analyst supporting the development of the whiskey category at Pernod Ricard Brasil. Engaging in market analysis and tracking brand performance with cross-functional teams.
Responsibilities
Responsible for supporting the development of the whisky category by conducting market analyses, identifying growth opportunities, monitoring trends and tracking relevant KPIs.
Design, execute and monitor activities and materials for sales channels (on-trade and off-trade).
Contribute to the creation of execution plans for each brand.
Oversee the development, implementation and measurement of proposed initiatives.
Monitor brand performance indicators for each sales channel by region.
Collaborate with partner agencies to develop materials based on the strategy and positioning of each whisky brand in the portfolio.
End-to-end management of point-of-sale (POS) materials (briefing, production, delivery and inventory management).
Work in partnership with Sales, Marketing, Purchasing and Supply teams to ensure consistency and impact of initiatives.
Organize tasks, manage e-mails and participate in weekly meetings with the cross-functional team.
Requirements
Bachelor’s degree in Business Administration, Marketing, Economics or Advertising/Advertising and Public Relations.
Experience with Microsoft Office, especially Excel and PowerPoint.
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