B2B Marketing Manager driving growth through marketing for gaming vertical across EMEA. Developing and executing integrated marketing programs for sophisticated digital - native audiences.
About the role
- Senior Manager of Field Marketing developing and executing strategies for Grifols Plasma donation centers. Overseeing activations, enhancing donor engagement, and managing local marketing initiatives.
Responsibilities
- Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and enhanced donor experience
- Align activation strategies with center-specific needs
- Track plasma center’s performance and oversee marketing impact at center level
- Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
- Develop initiatives aligned with local insights to achieve goals
- Work closely with center managers to understand local needs and tailor marketing efforts
- Ensure brand consistency across all in-center marketing materials and activities
- Support in-center marketing activities
- Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation
- Identify and bring support and guidance to define local alliances (prospecting and negotiation)
- Manage relationships with local businesses
- Activate and validate contingency/special plans on demand
- Work closely with operations to support centers effectively
- Travel up to 50% of the time, with a minimum of 2-4 center visits per month
- Oversee a team of 6 employees
- Conduct regular 1:1 meetings with team members
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies (preferred)
- Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers (preferred)
- Typically, 8 years of previous experience in field marketing, event management, or local activations
- Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus
Benefits
- medical
- PTO
- up to 5% 401K match
- tuition reimbursement
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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