Digital Marketing Specialist leading growth marketing strategies for a global healthcare company. Focused on customer acquisition and retention through data-driven insights and campaigns.
Responsibilities
Develop and execute comprehensive growth marketing strategies across paid search, social, and programmatic channels
Design and implement data-driven SEO strategies to enhance organic traffic
Oversee account strategies for key advertising platforms
Identify and test new market opportunities
Optimize marketing funnels to enhance conversion rates
Track, analyze, and report on key growth metrics
Define and optimize messaging strategies for communications
Requirements
Bachelor's degree in Business Administration, Marketing, Digital Marketing, or a related field
Advanced degrees or certifications in relevant areas
Professional experience in the pharmaceutical or related industry
5 years of experience in digital marketing
Hands-on experience with paid media platforms like Google Ads, LinkedIn Ads, or Meta Ads
Practical experience with SEO, SEM, Google Analytics, CRM, etc.
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