Hybrid Communication Lead

at Payplug

• Job title: Communication Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Paris, France

About the role

• Communication Lead overseeing brand strategy and performance across channels for Payplug. Collaborating on strategic projects to enhance brand visibility and influence.

Responsibilities

• As the right-hand to the Head of Brand & Comms, you are the operational lead for the brand’s image and its distribution across all channels.
• As the reference for the company’s strategic initiatives, you independently orchestrate the operational strategy and ensure the performance of our content ecosystem.
• You manage expert resources to guarantee the brand’s excellence in the market.
• Actively contribute to defining the evolution of our identity and our strategic market positioning.
• Drive the execution of an ambitious plan and manage the dedicated budget to significantly increase our share of voice.
• Coordinate all interventions (internal and external) to ensure message consistency.
• Maintain close collaboration with Group Communications (BPCE).
• Define and run an effective influence and micro-influence strategy, both paid and organic.
• Manage the operational activation of the internal ambassador network.
• Supervise the content team and work closely with the Senior SEO Content Manager.
• Orchestrate the systematic repurposing of pillar content into impactful formats tailored to each channel.
• Lead the full execution of one to two annual brand campaigns.
• Identify new opportunities for brand presence and positioning through proactive monitoring.
• Analyze and present results on a monthly basis.

Requirements

• 7 to 8 years of experience in communications
• Significant experience at a communications agency, with references on large corporate clients / major accounts
• Proven ability to manage multiple projects simultaneously in demanding, high-stakes environments
• High agility and versatility
• Strong adaptability to change and constraints
• Autonomy and strong sense of priorities.

Benefits

• Hybrid working arrangement + contribution of up to €350 for remote work equipment
• 25 vacation days per year & 10 RTT days per year
• Coffee, tea, snacks, Monday breakfasts, Friday apéros and other events for strong team life
• Offices in Paris’s 13th arrondissement (Bibliothèque François Mitterrand)
• Swile card (meal vouchers) worth €10 per day (56% covered by Payplug)
• Alan health insurance (Blue program) 60% covered by Payplug / Second-parent leave (Parental Act)
• Public transport or Vélib subscriptions 50% covered by Payplug
• Moka.care for mental health support
• Windoo: sports, wellness and personal development activities
• 2 days per year offered to engage in team-building volunteering with associations via DayOne