Marketing Director for Tanger creating and executing marketing plans for communities and retail centers in Columbus. Focusing on sales growth, sponsorship, and effective media strategies.
About the role
- Director of Marketing Programs providing strategic leadership for franchise marketing initiatives. Ensuring marketing effectiveness to maximize growth for newly launched offices across North America.
Responsibilities
- Provide strategic direction and framework to newly launched offices to help them make informed decisions on maximizing marketing resources and achieving company growth objectives.
- Define and implement local marketing plans with full funnel expectations and recommendations to best achieve growth objectives in each market.
- Create and manage marketing budget templates that outline recommended spend allocations for key initiatives, tailored to office size and market conditions.
- Clearly communicate brand standards and hold launch offices accountable to maintain brand consistency in all marketing programs.
- Design and maintain a marketing KPI dashboard to monitor initiative adoption, campaign performance, and ROI across all launch offices.
- Develop and lead in-person training sessions for each new owner's school class to clearly communicate the marketing program, provide practical guidance, and set owners up for success in implementing strategies within their local markets.
- Manage and coordinate all marketing deliverables for new office launches, including deployment of digital assets such as website, social media, and Google Business pages, starter collateral packages, vehicle wraps, office signage, branded uniforms, and other essential brand elements.
- Identify collateral and creative needs for launch offices and collaborate with the creative team to provide detailed briefs and ensure timely development of required materials.
Requirements
- Bachelor’s degree in marketing, business, or related field
- 8+ years of experience in marketing strategy, operations, or franchise marketing leadership
- Ability to coach, motivate, and influence business owners and team members; prior coaching/training experience preferred.
- Computer literacy with MS Office Suite (Word, Excel, PowerPoint), SharePoint, Adobe, Zoom, Teams, etc.
- Strong problem-solving, critical thinking, and business analysis skills; capable of creating effective sales and marketing plans
- Strong understanding of multi-location marketing and sales processes
- Experience in franchise operations or business support; demonstrated success in meeting/exceeding sales or development goals; interest in microenterprise growth.
Benefits
- 401(k) matching
- Training & development
- Wellness resources
- Opportunity for advancement
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