Social - first marketer managing Howden's social media channels and local branch engagement. Shape content strategy and execute national marketing campaigns in a collaborative environment.
About the role
- Marketing Executive supporting B2B and account-based marketing strategies for a digital consultancy. Working closely with teams to create and optimize campaigns for high-value clients.
Responsibilities
- Plan and deliver B2B marketing campaigns across digital channels (website, email, social media, events).
- Managing day-to-day tasks and acting as a first point of contact for both internal work and with external suppliers.
- Develop and execute targeted ABM campaigns, including researching target accounts, creating tailored content, and tracking engagement.
- Collaborate with sales and account management teams to align marketing activities with business development goals.
- Create and optimise content for multiple platforms (blogs, case studies, email campaigns, social posts) to engage prospective and existing clients.
- Create and manage sales enablement materials to support business development, including but not limited to presentation decks and case studies.
- Use data analytics and CRM tools (e.g. Salesforce, HubSpot) to measure campaign effectiveness and report on KPIs.
- Help maintain and update the company website, specifically focusing on content updates, basic on-page SEO and monitoring website to improve visibility and engagement.
- Manage and grow Opencast’s social media presence by creating, scheduling and optimising content.
- Support the organisation of events, conferences, webinars, and prepare materials to support BD engagement and sponsorship at external events.
- Stay up to date with B2B marketing trends, tools, and best practices, especially in the technology and consultancy sector.
- Be a guardian of the Opencast brand and culture in all communications.
Requirements
- Experience in a B2B marketing role, ideally within a digital, technology, or professional services environment.
- Understanding of account-based marketing principles and experience supporting ABM campaigns is highly desirable.
- Strong written and verbal communication skills, with the ability to create engaging content for a professional audience.
- Familiarity with digital marketing tools (e.g., CRM, email marketing, social media management, analytics platforms).
- Experience with project management tools (e.g. Jira)
- Experience with Salesforce CRM is advantageous but not essential.
- Experience using CMS platforms to update and manage website content
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Highly organised, proactive, and able to manage multiple tasks and deadlines.
- Collaborative team player, comfortable working with colleagues across marketing, sales, and delivery teams.
- Degree in Marketing, Communications, Business, or a related field is preferred.
Benefits
- Flexible working arrangements and a positive, inclusive culture.
- Generous annual leave, pension, health scheme, and family-friendly benefits.
- Ongoing learning and development (courses, conferences etc.)
- The chance to make a real impact - on our clients, our business, and society.
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