Director of Business Strategy leading strategic initiatives for Enterprise Transformation Office at AT&T. Overseeing business plans, program execution, and team collaboration to drive meaningful change.
About the role
- Category Strategy Manager responsible for developing and executing brand-specific strategies for Opella’s OTC and VMS portfolio. Leading cross-functional initiatives to drive category growth and competitiveness.
Responsibilities
- Develop and implement brand-specific commercial trade strategies (4Ps) aligned with Opella’s broader goals and commercial objectives.
- Lead the annual planning process for the brand, integrating category, sales, marketing, and revenue management inputs.
- Design and execute Go-to-Market strategies (4Ps) tailored to channel and customer needs.
- Translate Opella Category growth strategies into compelling sell-in decks for customers.
- In conjunction with customer teams, lead Joint Business Planning and category reviews with key retail partners.
- Identify growth platforms and innovation opportunities within the relevant category.
- Monitor execution against commercial plans and KPIs.
- Lead diagnostics and interventions to improve brand performance.
- Collaborate cross-functionally to ensure readiness and alignment.
- Coach and mentor the Commercial Strategy Analyst.
- Foster a high-performance culture focused on growth and innovation.
Requirements
- Degree qualified in relevant field
- 7+ years in FMCG, with experience in Category strategy, Brand Management, or Sales
- Working experience with data sources such as Quantium, Circana, Nielsen etc.
- Strong analytical and strategic thinking skill
- Ability to turn insights into actionable strategies and present these in a compelling way
- Proven ability to lead cross-functional initiatives and manage stakeholders
- High level communication skills
- Experience with category management and customer engagement.
Benefits
- Flexible working arrangements
- Opportunities for professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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