Lifecycle Marketing Leader developing automated customer journeys to enhance retention and lifetime value for AlgaeCal. Focusing on personalized marketing across multiple channels to engage customers effectively.
About the role
- Overseeing trade marketing initiatives nationwide for Omie. Leading projects and analyzing sales indicators to achieve company goals.
Responsibilities
- Responsible for planning and managing Omie’s trade marketing initiatives for the company’s sales channels nationwide. Lead the development of incentive campaigns and communication flows for the commercial team to achieve and exceed company targets and KPIs.
- Monitor and build reports for the area’s direct activities, understand the company’s sales journey and align trade marketing initiatives accordingly.
- Lead end-to-end (360°) projects and liaise directly with managers and directors to address high-priority company initiatives.
- Analyze sales channel indicators based on strategies shared by leadership, and develop action and communication proposals to meet objectives.
- Organize recurring meetings with the commercial area to align ongoing projects, review new requests and present results from completed initiatives.
- Lead incentive and engagement campaigns for the commercial team, tracking the metrics that will be measured in each campaign in coordination with channel leadership.
- Build action plans in collaboration with other marketing teams to achieve the proposed goals.
- Identify and develop new digital tools to boost sales channel performance and increase Omie’s brand reach with target audiences.
- Lead cross-functional 360° projects with other marketing areas: Events, PR, Social, Growth, Internal Communications (Endomarketing) and Creative.
- Develop methods to measure the results of investments made in the projects under your responsibility and determine the return for Omie.
Requirements
- Bachelor’s degree completed in related fields such as Marketing, Advertising, Communications, or similar.
- Intermediate knowledge of Microsoft Office tools.
- Excellent communication skills and ability to lead meetings with internal teams and external partners.
- Strong sense of urgency and ability to define priorities.
- Skilled at developing creative briefs and analyzing/building reports, always clarifying the expected deliverables and objectives.
- Proven experience in Trade, Marketing or Sales roles is required.
Benefits
- Flexible Benefit/Meal Voucher: R$ 45.00 per working day.
- Home office allowance.
- Need to work on-site? We provide commute vouchers (vale-transporte). For those arriving by train/metro we offer a shuttle from the station to the office.
- Bradesco health plan.
- Amil Dental dental plan.
- Pharmacy allowance.
- Childcare allowance.
- Birthday day off to celebrate however you like!
- Partner apps for accredited gyms to support physical health and wellness.
- Partnerships with online therapy and meditation platforms to support mental health and relaxation.
- Partnership with SESC – Credencial Plena.
- Exclusive discounts at top universities and educational institutions for undergraduate, postgraduate and MBA courses, plus free access to Omie Academy for employees.
- Partnership with English in Company courses.
- Insurance discount program.
- Swile Shop: exclusive discount platform.
- Partnership with Dell.
- PPRL.
- Travel benefits.
- Life insurance.
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