Analista de Licitações implementando processos de captação e análise de editais. Atividades incluem credenciamento e negociações com indústrias farmacêuticas em São Paulo.
About the role
- Senior Branding Analyst leading brand strategies and campaigns for a fast-growing tech company in Brazil. Focused on brand positioning, consistency, and market opportunities.
Responsibilities
- Lead the evolution of brand positioning, ensuring consistency across all touchpoints.
- Serve as the guardian of the brand book and be responsible for its ongoing updates.
- Translate business strategy into narrative and communication guidelines.
- Act as the company’s branding reference (educating and aligning teams).
- Identify opportunities to strengthen the brand in the market.
- Lead brand campaigns (from concept through execution).
- Develop and validate strategic narratives.
- Ensure consistency across all channels (online and offline).
- Interface with agencies (in-house and external), ensuring creative quality.
- Approve concepts, creative assets, and creative direction.
- Define and monitor brand KPIs.
- Analyze the impact of campaigns and branding initiatives.
- Propose strategic improvements based on data and market perception.
- Connect branding with growth (not just awareness).
- Lead major brand projects (e.g., repositioning, institutional campaigns).
- Ensure cross-functional integration.
- Support and mentor mid-level and junior analysts.
Requirements
- Degree in Marketing, Communications, Advertising, or related fields.
- Strong experience in branding and campaigns.
- Experience in fast-paced environments (startup / technology / B2B is a plus).
- Experience with project management and working across multiple teams.
- Analytical mindset.
- Preferred / Nice-to-have:
- Experience at technology companies.
- Experience building brands at scale.
- Experience with rebranding or large campaigns.
- Knowledge of data applied to branding.
Benefits
- Flexible Benefit / Meal Voucher: R$ 45.00 per business day.
- Home office allowance.
- Need to work on-site? We offer transit vouchers. For employees commuting by train/metro, we provide a shuttle from the station to the office.
- Bradesco health insurance.
- Amil Dental dental plan.
- Pharmacy assistance.
- Childcare assistance.
- Birthday day off so you can celebrate as you wish!
- Access to partnered apps for accredited gyms to support physical health and wellness.
- Partnerships with online therapy and meditation platforms for mental health support.
- SESC partnership - Full membership.
- Exclusive discounts at leading colleges and educational institutions for undergraduate, postgraduate and MBA programs. We also provide free access to Omie Academy for employees.
- Partnership with in-company English courses.
- Employee discount program for insurance.
- Swile Shop: platform with exclusive discounts.
- Partnership with Dell.
- PPRL.
- Travel benefits.
- Life insurance.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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