CRM Analyst focusing on customer satisfaction and engagement strategies. Collaborating with clients and internal teams to optimize CRM services in marketing.
About the role
- Analista Pleno de CRM managing user communication journeys at OLX. Collaborating across teams to deliver effective marketing campaigns for personalized user experiences.
Responsibilities
- Understand and manage the communication journey of our platform users
- Implement improvements to existing communication flows, relationship journeys and area processes
- Manage the calendar of one-off communications
- Monitor and report on the performance of executed actions
- Identify new communication opportunities through analysis of user behavior patterns
- Manage channels (email marketing, push, web push, WhatsApp, in-app/in-browser communication, among others)
- Understand the conversion funnel and user pain points to accurately design communications that facilitate navigation from acquisition through to conversion
- Create automated, personalized and scalable communications
- Actively participate in defining campaign communication strategies
- Have a strong understanding of how we deliver value to our users and how we can help OLX do this better and more consistently
Requirements
- Previous experience in Marketing with a focus on CRM
- Experience with tools for creating, executing and managing marketing campaigns, such as Salesforce Marketing Cloud, Braze, or similar
- Ability to plan and manage CRM campaigns in an organized manner
- Experience analyzing KPIs in the digital market
- Knowledge of Microsoft Office (intermediate Excel)
- Experience managing relationships with stakeholders to identify opportunities to improve metrics, request creative assets and other content for communications
- Preferred: knowledge of HTML
- Analytical profile and strong problem-solving skills
- Bachelor's degree in Administration, Business, Marketing, Engineering, or related field
Benefits
- Market-competitive salary
- Health insurance
- Dental insurance
- Private pension plan
- Flexible benefits that adapt to your needs
- Meal allowance
- Financial counseling
- Discount/benefits club
- Home office allowance
- Mobility allowance
- Childcare allowance
- Life insurance
- Extended leave
- Support for sports, quality of life and well-being
- Payroll-deductible loan with reduced interest rates
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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