Director of Digital Marketing leading growth initiatives for Ob Hospitalist Group and Obtelecare. Responsible for digital marketing strategy, demand generation, and clinician recruiting marketing efforts for a B2B healthcare organization.
Responsibilities
Own the end-to-end digital marketing strategy for Ob Hospitalist Group and Obtelecare, including website experience, SEO, paid media, and analytics.
Lead the OBHG website rebuild and ongoing optimization to support conversion, storytelling, and scalable growth.
Analyze Google Analytics and website performance reports, translating traffic trends and user behavior into actionable insights that guide content and campaign decisions.
Drive pipeline growth through integrated digital campaigns, content amplification and paid media.
Own clinician recruiting marketing strategy, supporting workforce growth through targeted digital campaigns and content.
Optimize media investment to maximize ROI and measurable business outcomes.
Oversee organic and paid social media strategy across both brands.
Establish KPIs, dashboards, and insights that inform prioritization and continuous improvement.
Requirements
Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
10+ years of progressive experience in digital marketing, demand generation, or growth marketing, including leadership responsibility
Proven success driving measurable growth through digital and performance marketing strategies
Experience marketing to B2B audiences with complex, multi-stakeholder decision-making
Strong understanding of full-funnel marketing, UX, conversion optimization, and website performance
Demonstrated experience leading website rebuilds or major UX optimization initiatives
Experience managing external agencies and paid media across LinkedIn, search, display, and programmatic channels
Ability to operate effectively in a fast-growing, evolving organization.
Benefits
Paid time off & holidays so you can spend time with the people you love
Medical, dental, and vision insurance for you and your loved ones
Health Savings Account (with employer contribution) or Flexible Spending Account options
Employer Paid Basic Life and AD&D Insurance
Employer Paid Short- and Long-Term Disability with Optional Short Term Disability Buy-up plan
Paid Parental Leave
401(k) Savings Plan with match
Legal Plan & Identity Theft Services
Mental health support and resources
Job title
Director, Digital Marketing – Growth & Performance
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