Analista de Observabilidade Pleno role managing complex hybrid environments and configuring AppDynamics agents. Seeking experienced candidates for a technology - driven company in Belo Horizonte, Brazil.
About the role
- Digital Media Analyst responsible for monitoring KPIs and optimizing media campaigns at NIO. Collaborating with the Web Analytics team to ensure data integrity and effective reporting.
Responsibilities
- Monitor campaign KPIs daily (CPA, CAC, ROAS, impressions, clicks) and recommend tactical adjustments to optimize results.
- Create detailed reports with actionable insights, presenting key findings and recommendations to media and management teams.
- Run A/B tests across creatives, audiences and bids to validate hypotheses and improve campaign performance.
- Collaborate proactively with the Web Analytics team to ensure data integrity and correct attribution of results.
- Propose and implement ongoing optimizations for digital media campaigns, continuously pursuing increased efficiency and achievement of objectives.
Requirements
- Proven experience managing online media, with work across channels such as Google and Meta, in both advertiser and agency settings.
- Strong reporting skills with the ability to turn data into strategic insights.
- Advanced Excel skills, including use of functions and tools for data analysis and manipulation.
- Analytical, data-driven mindset with a strong results orientation and data-informed decision-making.
- Team player with effective communication skills and the ability to work in a fast-paced environment.
- Bachelor’s degree in Marketing, Advertising, Communication, or a related field.
- Certifications in Google Ads, Meta Ads or other digital media platforms (preferred).
Benefits
- Meal and/or Food Allowance
- Transportation Allowance
- Health Insurance
- Dental Insurance
- Life Insurance
- Private Pension Plan
- Profit-sharing program (PPR)
- Pharmacy assistance
- Childcare assistance
- Flexible working hours
- V.tal Benefits Club
- Extended maternity leave (6 months)
- Extended paternity leave (20 days)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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