Social Media Specialist driving community engagement and brand building for Webnode. Overseeing influencer marketing and managing discussions without micromanagement in a supportive team environment.
About the role
- Senior Social Media Manager in charge of Ninox's B2B social media strategy. Collaborating across marketing to create engaging content and track performance.
Responsibilities
- Own and evolve Ninox’s social media strategy across LinkedIn, YouTube, X, and emerging B2B-relevant platforms
- Create original content formats, from sharp LinkedIn posts to short-form video concepts, aligned with product launches, campaigns, and thought leadership
- Translate complex low-code and AI topics into clear, compelling narratives for business owners, operations teams, and IT decision-makers
- Own and execute the social media calendar while ensuring strong alignment with the overall marketing and content strategy
- Use AI tools to scale ideation, accelerate production, and improve performance insights while maintaining a strong editorial standard
- Create strong synergies between social media and our community spaces, ensuring that content formats such as videos, product updates, and thought leadership pieces are distributed and adapted across both channels
- Use conversations within our community and partner ecosystem as inspiration for social content, turning real user insights and discussions into relevant posts and stories
- Collaborate with Customer Success and Product to surface customer wins, practical use cases, and authentic voices that strengthen trust and credibility
- Identify and build relationships with relevant B2B creators, low-code advocates, and industry voices to extend reach and add perspective
- Track, analyze, and report on social KPIs including engagement, growth, traffic, and contribution to pipeline
- Run structured experiments to improve performance across formats and platforms
- Continuously monitor trends, algorithm shifts, and competitor activity to keep Ninox relevant and differentiated
Requirements
- 5+ years of experience in social media management, with at least 3 years focused on B2B SaaS or technology companies
- Proven track record of growing B2B social audiences and driving measurable pipeline or brand KPIs through social
- Hands-on experience managing B2B influencer or partner co-marketing programs
- Strong copywriting and storytelling skills with the ability to make complex software topics engaging
- Confidence using AI tools in your daily work to improve quality, speed, and insights
- Data-literate and comfortable working with platform analytics and reporting tools
- Structured, self-organized, and comfortable owning initiatives end to end
- Fluent in English; German is a plus
Benefits
- 30 days of vacation plus Christmas Eve and New Year’s Eve off
- A beautiful office right next to Museum Island in Berlin Mitte
- Flexible hybrid working model
- Choose your preferred setup: Apple or Windows
- Access to modern tools including premium AI software
- Employer contribution to your occupational pension plan
- Deutschlandticket subsidy
- A collaborative, international team with direct access to leadership
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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