Content Marketing Specialist creating and managing digital marketing strategies for BlueRock. Collaborating across teams to craft and promote compelling content across all channels.
About the role
- Communications & Content Associate driving brand communication and content strategy for a legal technology startup growing rapidly. Responsible for managing key channels including email marketing and internal communications.
Responsibilities
- Manage internal and external newsletters, announcements, marketing campaigns, event promotions, and customer communications
- Partner with Solutions Marketing and Event teams to develop email content
- Maintain the email calendar and coordinate scheduling across campaigns
- Build and format emails in Salesforce Account Engagement
- Monitor performance metrics such as open rates, click-through rates, and engagement and recommend optimizations
- Create thought leadership and branded blog content
- Interview internal subject matter experts to gather insights
- Optimize blog content for readability, search visibility, and SEO best practices
- Update website copy to reflect product updates, messaging improvements, and campaign priorities
- Create landing pages for paid media campaigns, events, and partnerships
- Manage content updates within WordPress
- Plan and assist in the creation of internal video communications
- Help maintain clear and engaging messaging for internal updates and announcements
- Partner with Demand Generation, Solutions Marketing, Events, and Design teams
- Maintain a content calendar and publishing timelines to ensure consistent delivery
- Track performance metrics for email and blog content
- Identify trends in engagement and recommend improvements
Requirements
- Bachelor’s degree preferred
- 1–3 years of experience in content marketing, communications, email marketing, or related roles
- Experience building and sending emails within a marketing automation platform (e.g., HubSpot, Marketo, etc.)
- Strong writing, editing, and proofreading skills
- Highly organized with strong attention to detail
- Familiarity with CMS platforms (e.g., WordPress, Webflow, etc.) preferred
- Ability to manage multiple projects and deadlines simultaneously
- Collaborative and comfortable working cross-functionally
- Experience working in fast-paced SaaS or technology environments is a plus
- Strong ownership mindset with a focus on execution and accountability
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Paid Time Off (Vacation & Holidays)
- Training & Development
- Travel Bonus
- Maternity & Paternal Leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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