Product Marketing Analyst supporting product launches and go-to-market strategies for major retail and industry players. Collaborative role engaging with product, sales, and marketing teams.
Responsibilities
Support product and new feature launches: align target market, segmentation, personas, value proposition, and define go-to-market strategies
Orchestrate go-to-market strategies together with other teams, ensuring the launch plan, deliverables, milestones, risks, and dependencies
Serve as the product positioning owner and ambassador, develop key messaging, define the ideal customer profile, and adapt materials for sales and marketing
Enable the sales team on our products and launches by delivering a complete sales kit: commercial presentations, one-pagers, briefs, FAQs, etc.
Monitor the performance of our offerings together with the Product team and develop action plans based on identified insights
Interface with key stakeholders and coordinate product initiatives by aligning with Customer Success, Sales, Growth, Communications, and other areas.
Requirements
Bachelor’s degree in Marketing-related fields (Marketing, Advertising, Communications, Business Administration, Industrial Engineering, or related areas)
Previous experience (internship or junior level) supporting product or feature launches or campaigns
Experience creating and organizing marketing and sales materials (presentations, one-pagers, briefs, FAQs)
Knowledge of basic Product Marketing concepts: value proposition, positioning, personas, ICP, and go-to-market
Understanding of the B2B sales funnel and customer journey
Ability to work collaboratively with Product, Sales, CS, and Marketing teams
Strong verbal and written communication skills
Organized, proactive, eager to learn, with strong attention to detail.
Benefits
Health insurance
Dental plan
Life insurance (all extendable to legal dependents)
Medication allowance, extendable to children
Transportation voucher or parking allowance
Flexible meal/food allowance
Wellhub (formerly Gympass) and TotalPass
One day off in the month of your birthday
Parental support program, NeoBaby
Unico Skill, an external training solution
Childcare assistance
Extended parental leave: 6 months for mothers and 30 days for fathers
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