Creative Strategist for Performance Advertising at The Better Cat, developing ad strategies and creative ideas. Collaborate directly with the Founder & CMO for marketing campaigns.
About the role
- Creative Strategist at NALA, driving brand identity through compelling storytelling and high-impact campaigns in global payments. Leading cross-functional collaboration for measurable business impact.
Responsibilities
- Own NALA’s end-to-end creative strategy across brand, product, growth and campaigns, ensuring a consistent and distinctive voice.
- Translate complex brand strategies into actionable, punchy briefs for influencers and agencies.
- Partner directly with the CEO and leadership team to translate company strategy into clear creative direction and storytelling.
- Develop and launch high-impact campaigns that drive brand awareness, user growth, and engagement across key markets.
- Set the creative bar across copy, visuals, and concepts, reviewing and improving work to world-class standards.
- Work closely with Growth, Product, and Marketing teams to ensure creativity directly supports commercial outcomes.
- Launch creative "tests’ to gather feedback and make rapid adjustments—because at NALA, Speed Wins.
- Manage our public narrative and blog strategy, ensuring we communicate with a friendly, approachable, and honest tone.
Requirements
- You have a proven track record of setting a Gold Standard in a specialised creative discipline.
- You have experience moving projects through the 0-1 MVP phase into scaled, high-utility execution.
- You have successfully led agencies or influencers as a DRI (Directly Responsible Individual).
- Proven experience leading creative strategy at a high-growth tech, fintech, or consumer brand.
- A strong portfolio demonstrating strategic thinking, storytelling, and execution across multiple channels.
- Experience working closely with senior leadership and influencing company-level decisions through creative work.
Benefits
- 27 Days Off Plus UK Bank Holidays: Take the time to decompress. Working at a startup is hard!
- Birthday Leave: Celebrate your special day with a bonus day off to take off in that month.
- Enhanced Parental Leave: We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (after a 6-month probationary period).
- Enhanced Pension: Salary sacrifice pension scheme via Penfold giving you flexibility and control on how you save for your future.
- Global Workspace: Get access to WeWork locations worldwide.
- Learning Budget: Fuel your growth with $1000 annually for learning and development.
- Sarabi: Themed snacks and Friday lunch focused on building great working relationships with the team.
- Monthly Socials: Join fun social events every month for great times.
- Free Coffee: Enjoy barista-style coffee at your fingertips.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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