Category Analyst providing data insights to support category management in CPG sector. Building reports and collaborating on sales initiatives while ensuring data accuracy.
About the role
- Customer Analyst role focused on customer behavior analysis for Naked Wines. Collaborating with teams to improve acquisition, retention, and engagement through data-driven insights.
Responsibilities
- Analyse customer behaviour across the full lifecycle to uncover drivers of acquisition, engagement, retention and lifetime value (LTV)
- Build and evolve customer segmentations to support pricing, product development and personalised marketing strategies
- Support key strategic initiatives (such as retention programmes and lifecycle improvements) through exploratory analysis, experiment design and performance evaluation
- Analyse engagement with marketing communications to improve targeting, messaging and channel effectiveness
- Deliver insights into how customers interact with our website and apps, identifying opportunities to improve experience and conversion
- Translate business questions into clear, data-driven insights and practical recommendations
- Create and deliver dashboards, reports and presentations that work for both technical and non-technical audiences
- Monitor and interpret key customer and commercial KPIs, spotting opportunities to improve performance across the customer journey
- Support the design, execution and analysis of A/B tests and experiments
Requirements
- 2–3 years’ experience in an analytics or data analysis role, ideally within D2C or e-commerce
- A strong commercial and customer-first mindset
- Proven experience working with large, complex datasets using SQL
- Strong analytical and problem-solving skills, with the ability to identify root causes and recommend data-led solutions
- Confident storytelling skills - you can clearly explain what the data is telling us and why it matters
- Strong written and verbal communication skills, with the ability to tailor insights to different audiences
- A collaborative approach and the ability to build effective working relationships across teams
- Good organisation and time-management skills, with the ability to meet deadlines
- An understanding of statistical methods and how they’re applied to real business problems
- A results-oriented mindset and a genuine passion for using data to drive growth
- Experience with A/B testing or experimentation is a bonus (but not essential)
Benefits
- A competitive salary of £50-60k pa (depending on location and experience) plus annual bonus opportunity
- 26 days holiday and bank holidays (you can buy or sell holiday too)
- A £300 annual personal development budget - we're passionate about supporting people to follow their dreams inside or outside of Naked
- £450 every year to treat yourself to some of our delicious wines...all in the name of research, of course
- We want to do our bit for the community and give everyone paid leave to volunteer
- We have Wellbeing Champions and access to mindfulness resources
- Enhanced parental leave
- We like to surprise and delight you with lovely thoughtful gifts including Naked Wine and lots more...****
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