Marketing Consultant at Manulife creating health marketing collateral and campaigns while collaborating with Agile teams. Measuring effectiveness and supporting sales teams to enhance customer engagement in Canada.
About the role
- Marketing Manager growing Mythical’s DTC member-based community focusing on retention, acquisition, and engagement. Collaborating cross-functionally and overseeing promotional campaigns in a hybrid role.
Responsibilities
- Develop and lead go-to-market and O+O promotional campaigns
- Manage CRM strategy including analytics and email campaigns
- Enhance organic social and paid media strategies
- Oversee website and app merchandising
- Curate content marketing initiatives
- Coordinate community management through Discord
- Assist in customer service via various platforms
- Track KPIs and provide analytics insights
Requirements
- 3+ years DTC subscription, digital entertainment or related marketing experience
- Thorough understanding and hands-on experience managing organic social, community management and paid marketing agencies
- Thorough understanding of email and SMS marketing, including customer segmentation, customer journeys and email analytics
- Ability to manage multiple projects simultaneously while remaining highly organized and detail-oriented
- Excellent work ethic, and a proactive and positive, can-do attitude
- Strong written and verbal communication skills
- Experience with copywriting
- Thorough understanding of Google Suite of apps (Drive, Docs, Sheets, Slides, GMail, Forms and Calendar), as well as being overall tech savvy.
Benefits
- Medical
- Dental
- Vision
- Life insurance
- 401(k)
- Profit-sharing plan
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