Content Strategist Assistant at Betclic improving user experience through impactful content and collaboration with product teams. Engaging in content strategy, localization, and AI - driven initiatives in a hybrid role.
About the role
- Content Strategist designing and leading content strategy for banking sector in Colombia. Responsible for multiformat content initiatives and decision-making based on analytics.
Responsibilities
- **Misión del rol**
- Diseñar y liderar la estrategia integral de contenidos de la organización, asegurando coherencia, impacto y alineación con los objetivos de negocio. Este rol será responsable de impulsar iniciativas de contenido multiformato, establecer un way of work eficiente, liderar proyectos estratégicos y tomar decisiones basadas en analítica y performance.
Requirements
- +5 años de experiencia en **Content Strategy, Content Marketing o roles afines**.
- Experiencia sólida en **redacción estratégica y storytelling**.
- Conocimiento en **analítica de contenido, métricas y KPIs**.
- Experiencia liderando **estrategias, proyectos y equipos** (directa o transversalmente).
- Conocimiento en **pauta digital** y contenidos orientados a performance.
- Experiencia trabajando con **formatos multicanal** (incluido podcast u otros formatos audiovisuales).
- Capacidad de estructurar procesos y escalar modelos de trabajo.
- Visión estratégica, liderazgo y autonomía.
Benefits
- *Contratación directa con Multiplica Talent.*
- *Contrato a termino fijo*
- *Entrega de equipo*
- *Entrega de equipo para tus labores*
- *Día libre de cumpleaños. Un día libre de la familia cada semestre.*
- *Los días libres de ley.*
- *Telemedicina.*
- *Apoyo psicológico a costo preferencial.*
- *Días libres por fechas especiales y diligencias personales*
- *Bono por referidos.*
- *¡Muchos más!*
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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