Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
About the role
- Specialist supporting data and analytics for Vaccines Global Marketing Engagement. Collaborating with cross-functional teams to inform pipeline strategies and decision-making using data insights.
Responsibilities
- Support development of commercial data and insights for Global Vaccines portfolio priorities
- Conceptualize set of analytics capabilities and tools anchored to our marketing and launch frameworks to support decision making for Global Vaccines portfolio and assets
- Partner with global marketing teams, DHH teams, and other cross-functional teams to help inform strategic decisions and increase commercial rigor through all phases of pipeline asset development
- Serve as the Insights & Analytics quarterback to address key business questions through digital, data and analytics capabilities
- Understand and assist Strategic Portfolio Reviews, Trimester Business Reviews (QBRs), Prioritization meetings, etc.
- Synthesize & document key trade-off decisions and DHH aspirations for executive audiences via active updates to ongoing inventory of projects/initiatives (Book of Work)
- Analytics projects delivery with expertise in data manipulation, analysis, and visualization using tools such as Excel-VBA, PowerBI or similar technologies and capabilities
Requirements
- Bachelor's degree, preferably in a science or business-related field
- Minimum 2 years of relevant experience in insights & analytics, strategic planning, advanced analytics, market research, marketing or related roles within the healthcare/ pharmaceutical or biotechnology industry
- Strong communication skills using effective storytelling grounded on data insights
- Comfortable formulating actionable insights and recommendations from commercial analytics into presentations
- Deep understanding of Real-world data assets and commercial healthcare data ecosystem
- Experience conducting secondary data analytics on large datasets using relevant skills
- Relationship-building, problem solving and influencing skills with an ability to collaborate cross-functionally
Benefits
- medical, dental, vision healthcare and other insurance benefits (for employee and family)
- retirement benefits, including 401(k)
- paid holidays, vacation, and compassionate and sick days
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