Area Manager responsible for managing brand distribution across Crete region for British American Tobacco. Leading a trade marketing team and driving the strategy for New Generation Products.
Responsibilities
Manage brand distribution across the Crete region to ensure maximum availability aligned with brand strategies and market needs by channel and outlet type
Analyze market data (Brand, TMD, Nielsen) to identify supply chain gaps and opportunities for improvement
Drive the vision and strategy for New Generation Products, including launches and roadmap development
Implement TM&D practices at POS through effective merchandising, visibility, communication, and stock management
Build strong W/S relationships via regular communication, visits, and performance monitoring against monthly targets
Lead a trade marketing team of 7–10 reps through coaching, motivation, and performance development to outperform competitors
Plan and execute area trade strategies to meet brand, volume, and profit targets while optimizing budget and resources
Foster innovation and leadership by developing team talent, setting differentiated targets, and creating a change-driven culture
Requirements
University degree in Business Administration or a related field
Fluent in Greek and English
Advanced MS Office user with strong digital literacy
2–3 years of FMCG experience in a trade channel or account management role
Proven sales experience in a dynamic, fast-paced environment
Excellent communication and negotiation skills
Strong analytical and problem-solving abilities
Effective relationship builder with leadership, influencing, and interpersonal strengths
Benefits
Market leading annual performance bonus (subject to eligibility)
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