Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
About the role
- Website Marketing Specialist at Megaport enhancing and optimizing our marketing website for measurable growth. Collaborating with cross-functional teams to improve user experience and drive business objectives.
Responsibilities
- Develop, enhance, and maintain static websites and landing pages using Hugo and Jamstack tooling.
- Own website performance, responsiveness, accessibility, and overall user experience.
- Implement and maintain technical SEO best practices (crawlability, indexing, redirects, canonicalisation, structured data, metadata, and internal linking).
- Optimise content and technical structure for AEO and GEO to improve visibility across traditional search engines and AI-powered platforms.
- Proactively monitor GA4, Google Search Console, SEMrush, and other tools to identify issues and ship improvements.
- Troubleshoot and resolve front-end development issues to ensure seamless experiences across devices and browsers.
- Implement CRO initiatives, including A/B testing (e.g. VWO) and conversion optimisation experiments.
- Configure and manage tracking infrastructure using Google Tag Manager, GA4, Segment, and related tools.
- Ensure client-side and server-side tracking is implemented correctly and aligned to privacy compliance requirements (GDPR, CCPA, AU Privacy Act, etc.).
- Maintain platform configurations and collaborate with hosting providers to ensure uptime, performance, and security.
- Maintain a clear, prioritised website backlog in Jira and close the loop on delivery.
- Produce clear documentation: SEO audits, optimisation plans, and performance updates with measurable impact.
Requirements
- 4+ years of experience in front-end web development, ideally in a marketing or digital performance environment.
- Strong proficiency in HTML, CSS, Tailwind, and JavaScript.
- Experience working with Hugo or similar static site generators (SSG).
- Experience working with CMS platforms such as CloudCannon or similar headless CMS environments.
- Strong technical SEO capability and performance optimisation experience.
- Understanding of modern search paradigms including SEO, AEO, and GEO.
- Experience implementing and managing tracking with GTM, GA4, Segment, and related technologies.
- Experience with A/B testing and CRO tools (e.g. VWO).
- Familiarity with GitHub workflows and modern deployment pipelines.
- Experience managing hosting environments and deployment platforms (e.g. Netlify, Cloudflare, or similar).
- Familiarity with semantic HTML and website structure best practices.
- Strong prioritisation skills and the ability to independently own delivery.
- Excellent communication skills and ability to collaborate cross-functionally.
Benefits
- Flexible working environments
- Birthday Leave, 12 weeks parental leave (after 12 months continuous service), and 5 days of study leave.
- Creative, fun, and contemporary work environments
- Motivated team of industry experts and plenty of learning opportunities
- Celebrated success with internal awards programs
- Health and wellness program
- Generous performance bonus structure
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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