Working student in Marketing & Media Insights at pilot agency in Hamburg. Engaging in brand, market, and audience research while providing insights and support.
About the role
- Marketing Manager at Alexander Logistics responsible for global marketing strategy and team leadership. Driving brand awareness and qualified lead generation through innovative campaigns and digital marketing tools.
Responsibilities
- Design, implement and oversee innovative and effective gender-targeted (male/female) marketing strategies to promote our logistics and transportation services
- Use digital marketing tools such as Pardot to automate campaigns, generate leads and nurture prospects throughout the sales cycle
- Analyze Google Analytics data to evaluate campaign performance, identify trends and make strategic adjustments accordingly
- Design and execute inbound and outbound campaigns, including content campaigns, webinars, events and targeted advertising campaigns
- Collaborate with internal teams to develop engaging and relevant marketing content, including blog posts, case studies and white papers
- Monitor market trends and consumer behavior to continuously refine marketing strategies
- Manage the marketing budget effectively and ensure a positive return on investment for all activities conducted
Requirements
- University degree in marketing, communications or a related field
- Proven experience as a Marketing Manager with a focus on digital marketing and hands-on experience using Pardot
- Proficiency in Google Analytics and the ability to interpret data to make informed decisions
- Deep knowledge of inbound and outbound marketing techniques
- Team management skills and experience collaborating across functions
- Excellent written and verbal communication skills
- Ability to manage multiple projects simultaneously and meet deadlines
Benefits
- Stimulating work environment
- Opportunities for professional development
- Competitive compensation
Job title
Job type
Experience level
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Not specified
Degree requirement
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