Bilingual Communications Specialist contributing to marketing and communications at McCarthy Tétrault, a leading Canadian law firm. Involves strategic content production in both English and French.
Responsibilities
Supporting go-to-market objectives for Industry and Practice Area groups through strategic and tactical development of marketing copy, content, and internal and external communications
Constructing clear and crisp copy for marketing materials, ads, press releases, website and intranet content, newsletters, articles, new hire announcements, info sheets, social media, deal summaries and other communication pieces
Drafting, copy editing and proofing internal communications
Writing and editing award submissions
Applying content marketing strategies to support practice/industry group objectives
Working with the Manager and Senior Director to develop and implement marketing and communications plans
Staying current on marketing and communications strategies and tactics
Maintaining editorial control of content on various channels to ensure appropriateness, quality, and appearance
Working with stakeholders to proactively identify and pitch ideas for thought leadership content
Ensuring voice and language of content are consistent with brand standards
Contributing to McCarthy Voice/Lavoix McCarthy style guide
Requirements
5-7 years of related experience, ideally in a law firm, professional services firm, or agency environment
A completed degree in Communications, Journalism, Marketing or Commerce preferred
Strong knowledge and understanding of content marketing strategies and tactics
Strong knowledge of social media strategies, best practices and analytics
Exceptional writing, editing and proofreading (quality control) skills
Bilingual (English/French) written and verbal communication skills is required
High level of organizational awareness and proven ability to work in a high-performing, multi-stakeholder environment
Demonstrated ability to work independently and as part of an integrated, national team
Exceptional interpersonal skills
Ability to develop strong relationships at all organizational levels
Exceptional project management and content management skills
Benefits
Competitive compensation including paid overtime
A commitment to professional development and growth opportunities
Strong community involvement and a commitment to equity, diversity and inclusion
A collaborative, cohesive culture that connects lawyers and business teams through collective purpose
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