Marketing Channel Specialist responsible for driving regional marketing performance for consumer electronics and gaming products. Collaborating with teams across Eastern Europe and executing innovative marketing strategies for product launches and promotions.
About the role
- Head of Bank Marketing at Manulife, transforming marketing into a strategic engine by championing customer voice and leveraging digital and AI.
Responsibilities
- Develop internal and external communication strategies and tools, aligning with business philosophies
- Evaluate the success and applicability of communication strategies and tactics for advisor and employee audiences
- Create a cohesive and consistent brand/image for Advisory Services through a marketing and communications strategy
- Conduct competitive and market research to determine best practices and optimal methods of meeting the communication needs of the business units within Advisory Services
- Develop and evaluate an advertising strategy that positions us as a leader in the independent space
- Foster relationships with key industry publications and organizations to capitalize on opportunities to support the Manulife Securities’ recruiting strategy
- Develop a comprehensive social media strategy leveraging internal expertise to establish parameters and evaluation metrics
- Conduct competitive and market research to determine the marketing needs of the business
- Develop and oversee sponsorship strategy, evaluating potential sponsorship opportunities, ensuring brand and reputation control, as well as optimal ROI
- Develop relationships with internal and external partners to deliver effective integrated marketing and communications to meet the needs of all stakeholders including social media, Digital, Brand, Public Relations
- Develop, lead and coach team, cultivating an engaging and motivating environment and championing individual career growth and professional development
- Provide leadership in development of marketing and communications for new and existing products, programs and initiatives, ensuring regulatory compliance is top of mind
- Provide communication and marketing guidance
- Manage marketing/advertising and sponsorship budget
Requirements
- 10+ years’ business-related experience, including several years of marketing and communications experience
- University degree in Marketing, Communications (or equivalent)
- Proven track record in successfully designing and implementing communications and marketing strategies, delivering to deadlines and meeting budget requirements
- Highly developed marketing and communications acumen with extensive knowledge of communications disciplines, techniques, legal responsibilities and government/securities regulations
- Advanced strategic planning skills
- Superior writing and editing skills developed within the investment industry
- Excellent communication skills to work effectively with multiple stakeholders
- Demonstrated ability to hire and successfully manage staff and external/internal advertising and marketing services agencies
- Ability to develop positive relationships with key internal and external stakeholders
- Bilingualism (English and French) is an asset. If successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside Quebec
Benefits
- health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- adoption/surrogacy and wellness benefits
- employee/family assistance plans
- various retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- financial education and counseling resources
- generous paid time off program in Canada includes holidays, vacation, personal, and sick days
- full range of statutory leaves of absence
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